The Schema App Challenge
Sharp HealthCare’s objective was to extend “The Sharp Experience” into search. They wanted to make their content easily accessible to potential and current patients so Sharp displays as the first option for all their health care needs. They agreed schema markup was the strategy to achieve this; however, they had limited access to developer resources and wanted to fully leverage schema markup opportunities. They searched for an agile schema markup solution and expert support to solve their challenge and found Schema App Professional Services.
The Schema App Experience
Schema App strategized and implemented schema markup across the Sharp HealthCare website without the need for their web development team and has provided ongoing support and guidance through Schema App’s professional services.
Sharp HealthCare has found Schema App to be a valuable partner on their journey to bring content to their customers through search.
The Schema App Impact
Sharp HealthCare saw a 45% increase in clicks and a 68% increase in impressions sitewide after the addition of schema markup, including on their physician and medical services pages. Their health news articles have particularly seen tremendous results, where schema markup helps the search engine to explicitly understand the content and users are more likely to find the content in search.
Over a 9-month period they saw:
- 566% increase in impressions
- 843% increase in clicks
- Increase in average position by 9.1