Customer Story
Sharp HealthCare is a leading not-for-profit health system based in San Diego, California, with approximately 2,600 physicians and more than 18,000 employees.
+45%
increase in clicks
+68%
increase in impressions
Sharp HealthCare’s objective was to extend “The Sharp Experience” into search. They wanted to make their content easily accessible to potential and current patients, so Sharp displays as the first option for all their health care needs.
They agreed Schema Markup was the strategy to achieve this. However, they had limited access to developer resources and wanted to be able to fully leverage Schema Markup opportunities. They searched for an agile Schema Markup solution and expert support to solve their challenge and found Schema App.
Schema App created a Schema Markup strategy targeting Sharp Healthcare’s Physicians, Medical Services, Recipe and Health News article pages. With the addition of Schema Markup, they achieved Review Snippets for their Physician pages, FAQ rich results for their location pages, Recipe rich results for their recipes and more. Upon seeing the amazing results from this, Sharp HealthCare found Schema App to be a valuable partner on their journey to bring content to their customers through search.
Schema App was also able to help Sharp Healthcare implement Schema Markup across the Sharp HealthCare website without needing their web development team. Furthermore, Sharp Healthcare could leverage the Schema App team for ongoing technical support and Schema Markup expertise to guide their Schema Markup implementation.
Recipe Rich Result
Physician Review Snippet on Physician Pages
FAQ Rich Result on Location Pages
Schema App always goes the extra mile to be solution-oriented and always comes up with a solution, which is so helpful. Our Customer Success Manager always stays ahead and pays attention to the details. I’ve learned so much from them. Schema App is really being a partner through it all, not just fulfilling a task.
Sharp Healthcare
Sharp HealthCare saw a 45% increase in clicks and a 68% increase in impressions after adding Schema Markup, including on their Physician and Medical Services pages.
In particular, their Health News articles saw tremendous results. Applying Schema Markup to these pages helped Google explicitly understand the content, ensuring users were more likely to find Sharp’s content in search.