Sharp HealthCare is a leading not-for-profit health system based in San Diego, California. Sharp has approximately 2,600 physicians and more than 18,000 employees. The Sharp Experience is a care philosophy based on treating each person with dignity, compassion and respect, and using their clinical excellence and advanced technology to deliver the highest-quality patient care. They are dedicated to transforming the health care experience, making each interaction more meaningful, more thoughtful and more personal.
843% increase in clicks from structured data
Going the extra mile to be solution oriented and always coming up with a solution is so helpful. (You are) always staying ahead and paying attention to the details. I’ve learned so much. (You’re) really being a partner through it all, not just fulfilling a task.”
Rachael Jones, SEO Strategist, Sharp HealthCare
STRATEGY
Sharp HealthCare’s objective was to extend “The Sharp Experience” into search. They wanted to make their content easily accessible to potential and current patients. They agreed schema markup was the strategy to achieve this, but they had limited access to development resources to fully leverage schema markup opportunities.
AGILITY
Schema App strategized and implemented schema markup across the Sharp HealthCare website without the need of their web development team. Our structured data solution provided Rachael and her team with the agility to maneuver changing user behaviours and explore new ways to apply structured data to their site.
RESULTS
Sharp Healthcare saw a 45% increase in clicks and a 68% increase in impressions sitewide after the addition of schema markup. Their health news articles have particularly seen tremendous results, where schema markup helps search engines to explicitly understand the content and users are more likely to find the content in search.
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The Challenge
Sharp HealthCare’s objective was to extend “The Sharp Experience” into search. They wanted to make their content easily accessible to potential and current patients so Sharp displays as the first option for all their health care needs. They agreed schema markup was the strategy to achieve this; however, they had limited access to developer resources and wanted to fully leverage schema markup opportunities. They searched for an agile schema markup solution and expert support to solve their challenge and found Schema App Professional Services.
The Strategy
Schema App strategized and implemented schema markup across the Sharp HealthCare website without the need for their web development team and has provided ongoing support and guidance through Schema App’s professional services.
Sharp HealthCare has found Schema App to be a valuable partner on their journey to bring content to their customers through search.
The Results
Sharp HealthCare saw a 45% increase in clicks and a 68% increase in impressions sitewide after the addition of schema markup, including on their physician and medical services pages. Their health news articles have particularly seen tremendous results, where schema markup helps the search engine to explicitly understand the content and users are more likely to find the content in search.
Over a 9-month period they saw:
- 566% increase in impressions
- 843% increase in clicks
- Increase in average position by 9.1
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