The Schema App Challenge
Home Hardware remains committed to a digital transformation. As part of their vision to be Canada’s most trusted and preferred home improvement retail brand, Home Hardware partnered with Schema App, a leader in search engine optimization, to complement their growing digital team. The goal was to maximize visibility and real estate in search to stand out in a highly competitive market.
In addition, the global pandemic has shifted consumer shopping habits and increased the importance of online visibility for retailers. It has also created a need to effectively communicate rapidly changing protocols, including safety measures, store hours and the shopping methods available.
The Schema App Experience
Schema App provided expertly managed services and strategies for the schema markup, which was deployed to Home Hardware’s custom web platform. The Customer Success Team at Schema App also keeps the schema markup up-to-date to maximize search opportunities and increase visibility.
In response to COVID-19, Schema App added Special Announcement schema to key pages, ensuring they qualify for Google’s ever-evolving search features.
The Schema App Impact
Product rich results have become an integral part of Home Hardware’s online presence. Within the first year of engagement, Home Hardware identified two key wins:
- Product rich results increased by 290% in impressions QoQ
- Product rich results improved by 190% in clicks QoQ