Home Hardware – Standing Out in a Highly Competitive Market

Home Hardware Stores Limited is Canada’s largest dealer-owned hardware, lumber, building materials, and furniture home improvement retailer with nearly 1,100 stores across Canada. Founded in 1964 in rural St. Jacobs, Home Hardware remains 100% Canadian owned and operated

190% increase in clicks from product rich results

Logo - Home Hardware

Schema has become the future of search and is rapidly evolving. As customers continue to shift their shopping habits, search engine optimization has become even more pivotal to our growing business. Home Hardware is an industry leader in this space and Schema App has made it effortless to stay on top of all the changes.”

Trevor Heal, eCommerce Product Manager, Home Hardware Stores Limited

Strategy

STRATEGY

As part of their vision to be Canada’s most trusted and preferred home improvement retail brand, Home Hardware partnered with Schema App, a leader in search engine optimization, to compliment their growing digital team. The goal was to maximize visibility and real estate in search and stand out in a highly competitive market.

Agility

AGILITY

Schema App provided expertly managed services and strategies for the schema markup, which was deployed to Home Hardware’s custom web platform. In response to COVID-19, Schema App added Special Announcement schema to key pages, ensuring they qualify for Google’s ever-evolving search features.

Results

RESULTS

Product rich results have become an integral part of Home Hardware’s online presence. Within the first year of engagement, Home Hardware identified two key wins: product rich results increased 290% in impressions & 19% in clicks quarter-over-quarter.

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The Challenge

Home Hardware remains committed to a digital transformation. As part of their vision to be Canada’s most trusted and preferred home improvement retail brand, Home Hardware partnered with Schema App, a leader in search engine optimization, to complement their growing digital team. The goal was to maximize visibility and real estate in search to stand out in a highly competitive market.

In addition, the global pandemic has shifted consumer shopping habits and increased the importance of online visibility for retailers. It has also created a need to effectively communicate rapidly changing protocols, including safety measures, store hours and the shopping methods available.

The Strategy

Schema App provided expertly managed services and strategies for the schema markup, which was deployed to Home Hardware’s custom web platform. The Customer Success Team at Schema App also keeps the schema markup up-to-date to maximize search opportunities and increase visibility.

In response to COVID-19, Schema App added Special Announcement schema to key pages, ensuring they qualify for Google’s ever-evolving search features.

The Results

Product rich results have become an integral part of Home Hardware’s online presence. Within the first year of engagement, Home Hardware identified two key wins:

  • Product rich results increased by 290% in impressions QoQ
  • Product rich results improved by 190% in clicks QoQ

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