Home Hardware Stores Limited is Canada’s largest dealer-owned hardware, lumber, building materials, and furniture home improvement retailer with nearly 1,100 stores across Canada. Founded in 1964 in rural St. Jacobs, Home Hardware remains 100% Canadian owned and operated
“Schema has become the future of search and is rapidly evolving. As customers continue to shift their shopping habits, search engine optimization has become even more pivotal to our growing business. Home Hardware is an industry leader in this space and Schema App has made it effortless to stay on top of all the changes.”
eCommerce Product Manager
Home Hardware Stores Limited
The Schema App Challenge
Home Hardware remains committed to a digital transformation. As part of their vision to be Canada’s most trusted and preferred home improvement retail brand, Home Hardware partnered with Schema App, a leader in search engine optimization, to complement their growing digital team. The goal was to maximize visibility and real estate in search to stand out in a highly competitive market.
In addition, the global pandemic has shifted consumer shopping habits and increased the importance of online visibility for retailers. It has also created a need to effectively communicate rapidly changing protocols, including safety measures, store hours and the shopping methods available.
The Schema App Experience
Schema App provided expertly managed services and strategies for the schema markup, which was deployed to Home Hardware’s custom web platform. The Customer Success Team at Schema App also keeps the schema markup up-to-date to maximize search opportunities and increase visibility.
In response to COVID-19, Schema App added Special Announcement schema to key pages, ensuring they qualify for Google’s ever-evolving search features.
The Schema App Impact
Product rich results have become an integral part of Home Hardware’s online presence. Within the first year of engagement, Home Hardware identified two key wins:
- Product rich results increased by 290% in impressions QoQ
- Product rich results improved by 190% in clicks QoQ
Schema App is at the forefront of schema markup strategy and implementation, providing enterprise solutions to some of the top clients across the world. To learn more about our structured data solutions and how we can help you reach your online business goals, contact our expert team. We’d love to hear from you and help you get started!