What Makes Schema App Semantic?
At Schema App, we take pride in our expertise and extensive experience in harnessing the power of semantics. Led by our co-founder, Mark van Berkel, who possesses over a decade…
How to Calculate ROI for Schema Markup
In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly…
How to Leverage Your Content Knowledge Graph for LLMs Like ChatGPT
It’s no secret that the AI revolution is well underway. Most organizations are trying to stay competitive by embracing the AI changes in the market and identifying ways to leverage…
Semantic SEO: What You Need to Know
In the past, publishers would optimize content for keywords to please search engines and improve rankings. As a result, the search engine results page (SERP) returned results containing poor-quality content…
May 2023 Rich Results Weather Report: FAQ Fluctuations & Optimization Strategy
This past May, we saw a sharp decline in the performance for FAQ rich results across all our customers. The decline was first noticed on April 5 for FAQ rich…
Is Google’s Generative AI Search an Opportunity or Threat for SEOs?
ChatGPT and Bing kicked off 2023 with a bang by revealing their AI-powered chatbot and search engine. This past May at Google I/O, Google announced its brand new Search Generative…
April 2023 Rich Results Weather Report: Video & FAQ Fluctuations
At Schema App, we work with our customers on their Schema Markup from strategy through to results. One of the ways we provide our customers with insights into their strategy…
Schema App vs. Yext — What’s the Difference?
If you’re a marketing or SEO leader in your organization, you may have wondered about the differences between Schema App and Yext’s Schema Markup solution. To help you understand the…
Schema App vs. Schema Markup Plugins — What’s the Difference?
Implementing Schema Markup (also called Structured Data) on your business’s website allows search engines to better understand your content and enables you to showcase your page as a rich result…
The Pros and Cons of Doing Schema Markup In-House vs. Hiring Schema App
With the rapid advancements of semantic search and AI-enabled search engines, Schema Markup has become more critical than ever. Modern search engines no longer simply match keywords from a query…