What Is Schema Markup? A Guide to Structured Data SEO
What Is Schema Markup? Schema Markup, also known as Structured Data, is data that you can add to your web page’s HTML code to explicitly define entities, properties, and relationships…
Common Questions About Schema Markup for SEO
In an era when search engines increasingly rely on semantic understanding and AI to generate results, Schema Markup has emerged as a vital SEO tactic for website owners striving to…
The Value of Schema Markup for Healthcare Organizations
Healthcare organizations can improve their SEO performance and stand out competitively in search through Schema Markup. Schema Markup enables the display of vital details in organic search results, including contact…
The 4 Steps to Building a Content Knowledge Graph
Knowledge graphs have been central to semantic technology for decades. From healthcare and eCommerce to fraud detection and SEO, knowledge graphs empower organizations to harness the full potential of their…
Measurable Impact of Scaling Entity Linking for Entity Disambiguation
In the past, we’ve measured the value of Schema Markup purely through the lens of rich results. However, we’ve seen a lot of changes in rich results and the overall…
Google Expands Structured Data Support for Product Variants
On February 20th, 2024, Google added structured data support for product variants. This update comes as a relief to many eCommerce brands, as it allows merchants to display a wider…
The Anatomy of a Content Knowledge Graph
What is a Knowledge Graph? A knowledge graph is a structured representation of data that describes entities and the relationships between them. Knowledge graphs are a part of “knowledge representation“,…
Schema.org V24.0 Release: Changes to Physician Schema Markup
On January 9, 2024, Schema.org released version 24.0 of the vocabulary. In this version, the Schema.org team added vocabulary for describing types of digital sources and new clarifying subtypes for Physicians.…
How to Create “Product” Schema Markup
Have you ever wondered how certain Google search results for products stand out with detailed information like pricing, ratings, reviews, and images, setting them apart from standard listings? These enhanced…
The Evolving Role of Schema Markup: From Rich Results to AI Understanding
Up until early 2023, the role of Schema Markup, also known as Structured Data, was primarily centred on achieving rich results. The use of structured data enhanced the presentation of…