9 Benefits of Schema Markup & Why It’s Important for SEO
Do you feel like your business gets lost on Google’s search engine results page (SERPs) even though you’ve invested heavily in search engine optimization (SEO)? If so, consider elevating your…
Analytics
Introducing Schema Performance Analytics Page Level Report
If you are managing the Schema Markup for a large organization, there’s a good chance you’re also managing the markup for different departments or lines of business within your organization.…
10 Things You Don’t Know About Structured Data
When I introduce myself, I like to do so with a knowledge graph. I explain that I’m an alumni of Cisco; I spent 14 years there doing online support strategy…
Schema Markup Checker: How to Test If Your Schema Markup Works
We’re often asked how to check the accuracy of your Schema Markup once it’s been implemented. The answer actually depends on whether you want to assess the validity of your…
Required Schema.org Fields
We often get asked which fields are required for a data type. The answer is that it depends on what you’re trying to do with the schema.org markup. What is…