Having a high-quality semantic data layer is crucial to succeeding in today’s AI and search landscape. Implementing Schema Markup can help you gain control of how machines understand your website content so Schwab can stand out on different search platforms and reach more users.
Over 300 Global Brands use Schema App to Increase Search Visibility & Drive AI Innovations
Drive Visibility & Conversions in a Competitive Search Landscape
The financial services industry is a highly competitive space. Schwab can leverage Schema Markup to achieve rich results such as product snippets, reviews, local business listings, and more. These rich results can drive visibility in the SERP, improve conversions, and help investors find what they are looking for with ease.
Build Trust Through Enhanced Search Understanding
Trust is vital in financial services. Implementing Schema Markup across your site can help search engines gain an accurate understanding of Schwab’s products and services. This ensures your organization’s information – think branch details, advisor credentials, or investment guides – is displayed accurately across different search platforms.
Futureproof Your Content for AI to Drive Innovation
Optimizing your site with Schema Markup can help you build a reusable semantic data layer, also known as a Content Knowledge Graph. Knowledge Graphs are a critical enabler for generative AI adoption and have been proven to improve LLM inferences, enabling your organization to accelerate your internal AI initiatives like chatbots and more.
How Schema App Can Help Schwab
Implement Accurate Schema Markup at Scale
Managing Schema Markup manually across thousands of web pages and web domains can be a challenge for many SEO teams.
With the Schema App Highlighter, your team can dynamically generate and deploy accurate, connected Schema Markup across thousands of pages to achieve rich results (like product snippets, local business listings, reviews and more) to drive click-through rates and help search engines understand the content on your sites.
Automate Entity Linking to Disambiguate Your Entities
The Schwab website is home to many financial services and products. Doing external entity linking using Schema Markup will enable search engines to disambiguate the technical terms and entities mentioned on your site, ensuring they show up for relevant queries.
Schema App’s External Entity Linking feature will automatically identify known entities within your content and link them to external authoritative knowledge bases within your markup, helping you build a robust knowledge graph that ensures contextual clarity and accuracy.
Develop your Content Knowledge Graph to Support Content & AI
Schema App’s semantic technology platform creates a reusable content knowledge graph using your markup, making your content ready for use by AI and other AI capabilities. Our Entity Hub also enables your team to manage your entities and use your content knowledge graph to identify content gaps and opportunities.
Partner With our Experts to Accelerate Your Time to Value
When you work with Schema App, you’ll get an assigned Customer Success Manager who will take you from strategy to results. They’ll provide your team with timely market news and recommendations to stay competitive and adaptive to the changes in the search and AI landscape.
Gain Agility and Reduce Dependency on IT
At Schema App, we can seamlessly deploy accurate, connected Schema Markup across multi-domain and multi-lingual sites. Our tool integrates seamlessly with Drupal, allowing you to generate, deploy, and manage advanced Schema Markup across your site without involving your IT team.
Achieve Measurable ROI on Your SEO Efforts
Track the impact of your engagement with Schema App using Schema Performance Analytics. Whether you need to demonstrate value to different stakeholders or get buy-in from different lines of business, your Customer Success Manager will partner with you to customize your business reviews and reporting to communicate the value of this partnership.
Our work with Schema App has delivered tangible results. Within a year, Schema App optimized more than 4 million pages over 7 websites, resulting in more than 400% net growth in organic clicks from rich results. Schema App makes Schema Markup easy.
Kathy Visser-May
Vice President, Global Digital Marketing
SAP
Want to learn how Schema App can help Schwab?
Connect with me, I’d love to hear your story.
Here’s my calendar!
Lindsey Ernst