Schema App Tutorial: Structured Data Editor


Transcript of audio:

The Structured Data Editor is the basic starting point in Schema App for defining the things on your website. You can find it on the top of our menu on the top left-hand side of your screen. Within the Structured Data Editor, you’ll see our class three. This is where we list all the different things and that you can use to describe the content on your website. You can find the local business by looking under organization and then scrolling down and expanding the tree to find the most specific local business possible. Or you can search the class tree, for example a bakery, by typing in what you’re looking for and then selecting that. Once you’ve found the thing that you want to describe, you can click on the create button to start creating the markup to translate your content for search engines.

The first things Schema App asks you is to name so we’ll call it Martha’s Bakery. In the URI this is what you’re going to use to tell Google Tag Manager our WordPress plugin or our API what page you’re trying to optimize. So in this case it’s going to be martha’ Now Schema App is pulling up the properties for describing a bakery. In this case, Martha’s Bakery at the top of the page will call out the recommended and required fields in order to meet the Google features. You’ll want to fill those out with information as best you can. So for example for the address you can go ahead and enter that, and you can use the ? in order to find some examples or help for what you should put in that schema field now sometimes you’ll see this arrow, so for example for a contact point, you see it says select contact point in a downward arrow. What this is telling you is that Schema App wants you to create a separate data item or thing to describe the contact point.

If you’ve used Schema App a lot already, you can type in the contact point so for example my sales team is already defined so i can just select that by typing it in, or you can create a new one by clicking on the down arrow and choosing “create instance”. So we’re going to call this bakery orders and if there is a page like a contact page that describes your bakery orders contact phone number, you can enter that URL here or you can just leave it as the default for Schema App. Once that saved you can go ahead and click on save it’s giving me some errors because I didn’t fill out all the required properties. So fill out those required and recommended properties but what i want to show you is that contact point now is a link. When you click on the link, Schema App is going to bring up all the different things that you need to do now to describe that contact point. You can go ahead and edit it, fill out the required and recommended fields, and then click on Save Changes. So now I’ve described Martha’s Bakery I’ve entered the required and recommended fields what do you do now? Well as soon as you save it you’ll get ready for deployment, so watch our next video on how to use our automatic deployment.

Mark van Berkel is the co-founder and COO of Hunch Manifest and the creator of Schema App.  He is an expert in Semantic Technology and Semantic Search Marketing. Mark built Schema App to solve his own challenges in writing and validating schema markup.