Having a high-quality semantic data layer is crucial to succeeding in today’s AI and search landscape. Implementing Schema Markup can help you gain control of how machines understand your website content so PNC Bank can stand out on different search platforms and reach more users.
Build Trust & Drive Visibility in a Competitive Search Landscape
Implementing Schema Markup enables PNC Bank to achieve enhanced search results such as product snippets and reviews. This helps PNC Bank stand out in the SERP against competitors while driving higher click-through rates and more qualified traffic to your key pages.
Control How Your Content Is Understood By Search Engines
Traditional and AI search experiences are reshaping SEO, and banks must optimize for entity-based search. Schema Markup allows you to explicitly define the entities in your website content and their relationship to other entities so your services, locations, and financial products are clearly understood by search engines and machines.
Futureproof Your Content for AI to Drive Innovation
Knowledge Graphs are a critical enabler for generative AI adoption. Optimizing your site with Schema Markup can help you build a reusable Content Knowledge Graph that grounds your internal LLMs in factual organization knowledge and accelerates your internal AI initiatives.
How Schema App Can Help PNC Bank
Implement Accurate Schema Markup at Scale
With the Schema App Highlighter, your team can dynamically generate and deploy accurate, connected Schema Markup across thousands of pages to achieve rich results (like local business listings, product & review snippets) to drive click-through rates. The tool will automatically update your markup whenever content changes are made.
Automate Entity Linking to Disambiguate Your Entities
Performing entity linking enables search engines and machines to disambiguate the entities mentioned on your site.
Schema App’s External Entity Linking feature will automatically identify known entities within your content and link them to external authoritative knowledge bases within your markup, helping you build a robust knowledge graph that ensures contextual clarity and accuracy.
Develop your Content Knowledge Graph to Support Content & AI
Schema App’s semantic technology platform creates a reusable content knowledge graph using your markup, making your content ready for use by AI and other AI capabilities. Our Entity Hub also enables your team to manage your entities and use your content knowledge graph to identify content gaps and opportunities.
Partner With our Experts to Accelerate Your Time to Value
When you work with Schema App, you’ll get an assigned Customer Success Manager who will take you from strategy to results. They’ll provide your team with timely market news and recommendations to stay competitive and adaptive to the changes in the search and AI landscape.
Gain Agility and Reduce Dependency on IT
The Schema App platform can also deploy Schema Markup across multi-domain and multi-lingual sites. Our tool integrates with Adobe Experience Manager and other enterprise-level CMSes, allowing you to quickly generate, deploy, and manage advanced Schema Markup across your site without involving your IT team.
Achieve Measurable ROI on Your SEO Efforts
Track the impact of your engagement with Schema App using Schema Performance Analytics. Whether you need to demonstrate value to different stakeholders or get buy-in from different lines of business, your Customer Success Manager will partner with you to customize your business reviews and reporting to communicate the value of this partnership.
Our work with Schema App has delivered tangible results. Within a year, Schema App optimized more than 4 million pages over 7 websites, resulting in more than 400% net growth in organic clicks from rich results. Schema App makes Schema Markup easy.
Kathy Visser-May
Vice President, Global Digital Marketing
SAP