Determine your plan for marking up your content. Enter this into the planning document you created in the “Strategy” training section.
“Authoring” refers to the process of assigning schema markup to the content on your webpages.
Comprehending the fundamentals laid out in this 20 minute video will put you in an excellent position to understand the details of how to mark up a particular schema.org type (aka class).
When it comes to authoring your markup, there are several different options. You can mix and match them depending on your requirements. We recommend exploring your options in the following order:
1. Schema markup embedded in your CMS
Does your CMS (Content Management System) have built-in schema markup options that satisfy your requirements and are those markup options robust enough? If so, great!
2. Schema App Plugin
We have plugins for WordPress, Shopify and BigCommerce. Plugins allow the schema markup to reside server-side (within the web platform) which means that it will load faster and can be read by all search engines. But beware that plugins might not offer the level of detail you are seeking. Take advantage of all that the plugin offers, but if you need more consider a Schema App Pro, Premium or Enterprise subscription.
3. Schema App Editor
Schema markup page-by-page. Typically used for unique pages (i.e. if your content is not templated). Examples may include your Homepage, your Contact Page, your About Us page, etc.
4. Schema App Highlighter
Use if your content is captured in a page template. Mark up one page and then apply that markup to tens or thousands of pages at once. As new pages are added, the markup will be automatically generated.