Structured Data

Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

July 6, 2018

Martha: Hi and welcome to schemas stories. My name is Martha van Berkel and here we interview people who are thought leaders in the schema markup and structured data world…

How You Can Manage Your Brand for the Machine Channel

May 2, 2018

Hi! My name is Martha van Berkel and I’m the co-founder of schema and today I’m going to tell you about how you can manage your brand for the…

Interview with Bill Slawski – Google Patents and the Future of Search

April 30, 2018

Schema App’s CEO Martha van Berkel sits down with SEO legend, Bill Slawski to discuss schema markup and its role in the future of Search. In this interview Bill Slawski…

Steve Macbeth from Microsoft: Connecting Virtual Reality through Schema.org

April 2, 2018

Steve Macbeth, the executive sponsor from Microsoft (Bing) for schema.org, joins Martha van Berkel in a conversation about schema.org. Steve shares why he got involved at the start of the…

Interview with Aaron Bradley – Schema Markup & the Enterprise

March 8, 2018

Schema App’s CEO Martha van Berkel interviews Aaron Bradley from Electronic Arts on the topic of Schema.org and the Enterprise. Aaron Bradley shared many insights, with his key takeaway being:…

Grow Shopify Sales from Organic Search with Schema App for Shopify

June 15, 2017

Schema App is proud to announce Schema App for Shopify. We’re excited to help Shopify store owners sell more and make more money with our new Schema App for Shopify.…

The State of Schema Markup

April 1, 2017

Have you ever wondered who in the world is doing schema markup and what challenges they face daily? We were curious, so this past February and March, we asked the…

Schema Story: Jarno van Driel The future of schema markup

March 21, 2017

Join Martha van Berkel in this engaging 20-minute interview with Schema thought leader, Jarno van Driel. He shares his view on the future applications of Schema Markup and how it…

Local SEO: How to Get Your Business to Rank Higher on Google

December 12, 2016

It used to be fairly easy for a local business to rank high on Google for local search terms. This is no longer the case. With more and more small-…

Will Schema Markup Bring Context to All Things?

December 8, 2016

Over the last five years, the “Internet of things ( IoT) has emerged to define how physical devices (vehicles, buildings, fridges, sunglasses, etc), embedded with technology, can collect and exchange data.…

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Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

How You Can Manage Your Brand for the Machine Channel

Interview with Bill Slawski – Google Patents and the Future of Search

Steve Macbeth from Microsoft: Connecting Virtual Reality through Schema.org

Interview with Aaron Bradley – Schema Markup & the Enterprise

Grow Shopify Sales from Organic Search with Schema App for Shopify

The State of Schema Markup

Schema Story: Jarno van Driel The future of schema markup

Local SEO: How to Get Your Business to Rank Higher on Google

Will Schema Markup Bring Context to All Things?

Find the best structured data solution for your website.

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