How to Develop a Schema Markup Strategy for a Website
When you decide to do schema markup on a website, you have to figure out what pages you want to optimize and what part of the schema.org vocabulary you should…
Structured Data
Schema App Celebrates 3 Years of Enabling Digital Marketers to Create Connected Schema Markup
Schema App is celebrating a birthday! 3 years to be exact. Well, technically, Mark van Berkel, founder and COO first started working with Schema Markup back in 2013, but…
![Interview with Nick Wilsdon – Data Portability & Google_Amazon Friend or Foe [Podcast & Transcript]](https://ezk8caoodod.exactdn.com/wp-content/uploads/2019/11/Interview-with-Nick-Wilsdon-–-Data-Portability-Google_Amazon-Friend-or-Foe-Podcast-Transcript.png?strip=all&lossy=1&fit=1024%2C536&ssl=1)
Interview with Nick Wilsdon – Data Portability & Google/Amazon Friend or Foe [Podcast & Transcript]
Schema App’s CEO Martha van Berkel interviews Nick Wilsdon, search product owner from Vodafone on the topic of, “Data Portability and its role in Search”. Nick shares how he is…
Microdata Filter Questions and Answers
Have questions about microdata vs json-ld? Wondering how to create connected and semantically correct Schema Markup without conflicts? Look no further. This Microdata Filter Questions and Answers page aims to…
Strange Behaviors in Google’s Structured Data Testing Tool
Multiple Product Markup On Page Introduction & Thesis I’ve spent a good part of the past month looking closely at the product markup on pages and experimenting, when I came…
Interview with Rob Bucci – Keywords to Topics
Schema App’s CEO Martha van Berkel interviews Rob Bucci from Moz on the topic of, “How the Role of the SEO is evolving as the search experience changes”. Rob Bucci…
Structured Data & The New Google Search Console
Google’s unveiled a New Search Console view, and with it, a host of new features, and changes to older features. In this article, I am going to walk through these…
How To Resolve Misattributed Errors In The New Google Search Console
Sometimes errors show up in Google’s Search Console that aren’t showing in other validation tools, such as the Schema Markup Validator (SMV),which replaced Google’s Structured Data Testing Tool on August…
Structured Data Markup for Google Merchant Center Feed
This article outlines how to implement schema markup for your product pages using your Google Merchant Center data. If you haven’t already done so, you may want to consider creating…
Future Proof your Brand for the New Search and Voice Assistant Age
I am walking into work on a misty fall day, wishing I was wearing a warmer coat. It gives me an idea, I should order a new coat, so that…