When you’re developing a Schema Markup strategy for a business, there is often a Service (Schema.org/Service) offered that is core to the business. Most SEOs start by optimizing the business…
If you have Review content on your website, adding review schema markup to those pages makes you eligible for a rich result on search, which can help your site reach…
In this article, we will discuss why schema markup is an integral component of your SEO strategy and how it can drive business results. We’ll cover the basics of what…
When I introduce myself, I like to do so with a knowledge graph. I explain that I’m an alumni of Cisco; I spent 14 years there doing online support strategy…
We’re often asked how to check the accuracy of your Schema Markup once it’s been implemented. The answer depends on whether you want to assess the validity of your markup…
Question and answer page (Q&A Page) schema markup is a relatively new schema.org type that is used for pages that contain a question and a way for users to submit…
Martha: Hi and welcome to schemas stories. My name is Martha van Berkel and here we interview people who are thought leaders in the schema markup and structured data world…
Steve Macbeth, the executive sponsor from Microsoft (Bing) for schema.org, joins Martha van Berkel in a conversation about schema.org. Steve shares why he got involved at the start of the…
Scenario We recently had a project that started as a National Retailer wanted to pilot Google’s Local Inventory Advertising (LIA) program. The Advertising program bridges the online and offline world.…
Chatbots can use schema markup to make it smarter! When you add schema markup to your website, you are structuring the information on it, and providing context about the content. As…