Purpose: To establish a repeatable process that ensures Schema App Highlighter Templates are deployed and validating correctly. 1. Set Up For Deployment Decide which option for deployment works best for you: Embedded Javascript Parser Use a Tag Manager to embed a Javascript Tag. The tag generates the schema markup from the…
Martha: Hi and welcome to schemas stories. My name is Martha van Berkel and here we interview people who are thought leaders in the schema markup and structured data world and today I’m absolutely delighted to welcome my co-founder Mark van Berkel. Welcome Mark. Mark: Hi Martha. Martha: So, let’s…
We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news: Datacommons.org provides dataset for ClaimReview markup In a blog post, Dan Brickley welcomed “the new Data Commons initiative, which is devoted to sharing [structured data] datasets, beginning…
When you are developing a Schema Markup strategy for a business, often there is a Service (Schema.org/Service) they offer that is core to the business. Most SEOs start by optimizing the business, and you may have even used our Ultimate Guide for Local Business Schema Markup. Now you are ready…
NOTE: There is now a new iteration of question and answer rich results using QAPage schema markup. We wrote a blog about it here. — Google search results now include a feature showing the Best Answer within their Answer Cards. Since their appearance in early December, people have been asking how…
The Schema App team is constantly looking to innovate our product in order to support our customers in their quest for world domination Schema Markup Excellence! We are thrilled to inform you that Schema App has updated our application homepage. Starting now the first page you encounter will provide you…
Chatbots can use schema markup to make it smarter! When you add schema markup to your website, you are structuring the information on it, and providing context about the content. As you do your schema markup, you are building a knowledge graph for the brand, using schema.org markup as the language…
We’d like you to meet Gary Murphy, our technical leader, and master musician. You may have got a response from him in Schema App Support if you ran into a bug, or may secretly thank him when Schema App does something awesome. Below is the interview I conducted with Gary…
I don’t always get things right the first time. Since I’ve been using Schema App that hasn’t changed. This time something interesting happened. There I was happily marking up a web page for a client when I realized – of course – I had selected a Type that wasn’t completely…
Our development team has been making incremental updates to Schema App as the months go by. Here are the newest fixes and improvements: There are a few things to note regarding the Form Builder vs Multi-Type Entities… There are times where you may want to create a Thing that doesn’t…
