schema app

Schema markup is a specific structured data vocabulary created by Google, Microsoft, Yahoo! and Yandex. It’s an effective advanced SEO strategy for any brand looking to stand out in search engine page results. Learn more about schema markup and how to make an impression in search.

What’s new? On February 19th, 2020 Google launched schema markup requirements for Image License Metadata. Adding the right metadata will ensure that your images are eligible for the feature during…

February 21, 2020

Karen Feibel

Schema App News

Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market

Shelley White, from the Cisco Women Entrepreneurs Circle interviews Martha van Berkel to learn what she attributes her success to and the advice she would offer to others. The Cisco Women…

August 22, 2019

Martha van Berkel

About Schema Markup

How to Develop a Schema Markup Strategy for a Website

When you decide to do schema markup on a website, you have to figure out what pages you want to optimize and what part of the schema.org vocabulary you should…

June 21, 2019

Martha van Berkel

About Schema Markup

16 Benefits of Structured Data for Today and Tomorrow

On June 27th, 2019 Martha van Berkel, Schema App’s CEO presented this content in a webinar. Watch it here: Thinking about implementing Structured Data? Great idea!…

June 18, 2019

Martha van Berkel

Schema App News

Schema App Celebrates 3 Years of Enabling Digital Marketers to Create Connected Schema Markup

Schema App is celebrating a birthday! 3 years to be exact. Well, technically, Mark van Berkel, founder and COO first started working with Schema Markup back in 2013, but…

May 31, 2019

Martha van Berkel

About Schema Markup

Future Proof your Brand for the New Search and Voice Assistant Age

I am walking into work on a misty fall day, wishing I was wearing a warmer coat. It gives me an idea, I should order a new coat, so that…

October 5, 2018

Martha van Berkel

Schema App News

Schema App Selected for Canada’s Leading Rev Accelerator

Schema App has been selected as one of six companies to join Canada’s hottest innovation hub, Communitech, in their Rev Accelerator. The sales-focused accelerator provides high-potential startups guidance in optimizing sales…

September 5, 2018

Jeffrey Burns

Tutorial

How Do I Know My Highlighter Templates Are Working?

Purpose: To establish a repeatable process that ensures Schema App Highlighter Templates are deployed and validating correctly. 1. Set Up For Deployment Decide which option for deployment works best for you:…

July 25, 2018

Mark van Berkel

Schema App News

Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

Martha: Hi and welcome to schemas stories. My name is Martha van Berkel and here we interview people who are thought leaders in the schema markup and structured data world…

July 6, 2018

Jeffrey Burns

Tutorial

How to create Question and Answer Schema Markup for Best Answer Answer Cards

NOTE: There is now a new iteration of question and answer rich results using QAPage schema markup. We wrote a blog about it here. — Google search results now include a…

January 2, 2018

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schema app

Optimizing for Google’s Image License Metadata Feature

Being Fearless: How Speaking Up and Embracing Change has Brought Martha van Berkel Success in a New Market

How to Develop a Schema Markup Strategy for a Website

16 Benefits of Structured Data for Today and Tomorrow

Schema App Celebrates 3 Years of Enabling Digital Marketers to Create Connected Schema Markup

Future Proof your Brand for the New Search and Voice Assistant Age

Schema App Selected for Canada’s Leading Rev Accelerator

How Do I Know My Highlighter Templates Are Working?

Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

How to create Question and Answer Schema Markup for Best Answer Answer Cards

Want to learn more about how Schema App works?

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