How to Manage Your Schema Markup
So you’ve authored and added Schema Markup to your webpage. Congratulations! If you thought that’s all there is to it, though, you thought wrong. Schema Markup, also known as structured…
Rich Results
Changes to FAQ and How-to rich results on Google
On August 8th, 2023, Google announced that FAQ and How-to rich results would be shown less frequently in the SERP in the next week to provide a “cleaner and more…
What is a Rich Result?
Rich results offer a myriad of advantages to web pages beyond just standing out in search. They not only elevate your online visibility but also contribute to enhanced organic traffic…
How to Calculate ROI for Schema Markup
In the vast landscape of SEO strategies, finding ones that deliver measurable returns on investment (ROI) can be challenging. However, there is one strategy where you can confidently and tangibly…
May 2023 Rich Results Weather Report: FAQ Fluctuations & Optimization Strategy
This past May, we saw a sharp decline in the performance for FAQ rich results across all our customers. The decline was first noticed on April 5 for FAQ rich…
April 2023 Rich Results Weather Report: Video & FAQ Fluctuations
At Schema App, we work with our customers on their Schema Markup from strategy through to results. One of the ways we provide our customers with insights into their strategy…
How to Optimize Your Content to Achieve Google’s Rich Results
When a user conducts a Google search, they expect to be connected to websites that align with the intent of their inquiry. As such, Google’s algorithm examines the Structured Data…
8 Benefits of Schema Markup and Why It’s Important for SEO
Do you feel like your business gets lost on Google’s search engine results page (SERPs) even though you’ve invested heavily in search engine optimization (SEO)? If so, consider elevating your…
January 2023 Rich Results Weather Report
December 2022 started with a series of updates from Google resulting in fluctuations in performance on the search engine result page on a global scale. Thankfully, we were able to…
What Is Schema Markup? A Guide to Structured Data SEO
According to Oberlo, 81% of consumers research products or services online before making a purchase. This means that more than four out of five consumers have made online searches a…