{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.schemaapp.com\/tag\/healthcare\/#CollectionPage","headline":"Healthcare Tag","description":"Highlight important healthcare information in organic search results for new and existing patients with schema markup to drive more appointments booked.\nThis page shows a list of blog articles and resources that use the tag &#8220;Healthcare&#8221; on our Schema App website. Visit the page to learn more.\n","url":"https:\/\/www.schemaapp.com\/tag\/healthcare\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/future-proofing-healthcare-websites-for-ai-search-lessons-from-hcic-2025\/","headline":"Future-Proofing Healthcare Websites for AI Search: Lessons from HCIC 2025","url":"https:\/\/www.schemaapp.com\/schema-markup\/future-proofing-healthcare-websites-for-ai-search-lessons-from-hcic-2025\/","datePublished":"2025-11-17","dateModified":"2026-07-10","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/future-proofing-healthcare-websites-for-ai-search-lessons-from-hcic-2025\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/11\/Future-Proofing-Healthcare-Websites-for-AI-Search-Lessons-from-HCIC-2025-scaled.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/11\/Future-Proofing-Healthcare-Websites-for-AI-Search-Lessons-from-HCIC-2025-scaled.png?strip=all&lossy=1&ssl=1","height":420,"width":699},"keywords":["agentic web","AI Search","Entities","entity seo","Generative AI","Healthcare","Market News","Schema Markup","Structured Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/value-of-schema-markup-to-healthcare-organizations\/","headline":"The Value of Schema Markup for Healthcare Organizations","url":"https:\/\/www.schemaapp.com\/schema-markup\/value-of-schema-markup-to-healthcare-organizations\/","datePublished":"2024-04-16","dateModified":"2026-07-09","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/value-of-schema-markup-to-healthcare-organizations\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/08\/The-Value-of-Schema-Markup-for-Healthcare-Organizations-scaled.jpg?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/08\/The-Value-of-Schema-Markup-for-Healthcare-Organizations-scaled.jpg?strip=all&lossy=1&ssl=1","height":420,"width":699},"keywords":["Explainers","Healthcare","Healthcare Organization","Return on Investment","Rich Results","Schema Markup","SEO","Structured Data","Value of Schema Markup"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-org-v24-0-release-changes-to-physician-schema-markup\/","headline":"Schema.org V24.0 Release: Changes to Physician Schema Markup","url":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-org-v24-0-release-changes-to-physician-schema-markup\/","datePublished":"2024-01-18","dateModified":"2026-07-09","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-org-v24-0-release-changes-to-physician-schema-markup\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/jasmine\/#Person","name":"Jasmine Drudge-Willson","url":"https:\/\/www.schemaapp.com\/author\/jasmine\/","identifier":344,"description":"Jasmine Drudge-Willson is a Product Manager at Schema App. With a background in taxonomy and ontology design, Jasmine applies that experience to the world of Entity SEO, helping structure how machines understand complex business information. Her work focuses on helping marketers grasp the value of knowledge graphs and use entity-driven insights to enhance their search visibility, improve data accuracy, and prepare for AI-driven search.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2871d82382c8562112e53fbeae4a6fc4c6da408d2f1a88fd3fafe50738d8dd57?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2871d82382c8562112e53fbeae4a6fc4c6da408d2f1a88fd3fafe50738d8dd57?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/01\/Schema.org-V24.0-release-Changes-to-Physician-Schema-Markup-1.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/01\/Schema.org-V24.0-release-Changes-to-Physician-Schema-Markup-1.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["Healthcare","Market News","Physician","Schema Markup","Schema.Org","Structured Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/changes-to-faq-and-how-to-rich-results-on-google\/","headline":"Changes to FAQ and How-to rich results on Google","url":"https:\/\/www.schemaapp.com\/schema-app-news\/changes-to-faq-and-how-to-rich-results-on-google\/","datePublished":"2023-08-11","dateModified":"2026-07-09","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/changes-to-faq-and-how-to-rich-results-on-google\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Changes-to-FAQ-and-How-to-Rich-Results-on-Google.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/08\/Changes-to-FAQ-and-How-to-Rich-Results-on-Google.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["FAQ","Google","Google Search Console","Healthcare","How-to Rich Results","Knowledge Graph","Market News","Rich Results","Search Engine Results Page","Semantic SEO","SEO"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-hipaa-use-of-online-tracking-technologies\/","headline":"Schema App&#8217;s Response to New Requirements from HIPAA","url":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-hipaa-use-of-online-tracking-technologies\/","datePublished":"2023-01-19","dateModified":"2026-07-09","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-hipaa-use-of-online-tracking-technologies\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/New-\u2013-Schema-App-Blog-Featured-Images-1.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2023\/01\/New-\u2013-Schema-App-Blog-Featured-Images-1.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["Company News","Healthcare","Schema Markup"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/structured-data-for-physicians-maximizing-rich-results-webinar-recap\/","headline":"Structured Data for Physicians: Maximizing Rich Results [Webinar Recap]","url":"https:\/\/www.schemaapp.com\/schema-markup\/structured-data-for-physicians-maximizing-rich-results-webinar-recap\/","datePublished":"2022-07-26","dateModified":"2026-07-10","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/structured-data-for-physicians-maximizing-rich-results-webinar-recap\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/graciaschemaapp-com\/#Person","name":"Gracia Chua","url":"https:\/\/www.schemaapp.com\/author\/graciaschemaapp-com\/","identifier":338,"description":"Gracia Chua is the Manager of Marketing at Schema App, where she leads demand generation and digital marketing initiatives to drive growth and brand visibility. She brings experience in B2B inbound strategy, content development, partnerships, and SEO. Before joining Schema App, Gracia held key roles in digital marketing and campaign management, and she holds a Bachelor\u2019s degree from the University of British Columbia.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b8d88130cbaa2280d5120794b677b266f1c3fa002572c8974cd34ed3aefca5cf?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b8d88130cbaa2280d5120794b677b266f1c3fa002572c8974cd34ed3aefca5cf?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/07\/Schema-App-Featured-Images.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/07\/Schema-App-Featured-Images.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["Healthcare","Market News","Physician","Schema Markup","Structured Data","Webinar"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/healthcare-schema-markup-evolution-of-the-physician-rich-result\/","headline":"Healthcare Schema Markup: Evolution of the Physician Rich Result","url":"https:\/\/www.schemaapp.com\/schema-markup\/healthcare-schema-markup-evolution-of-the-physician-rich-result\/","datePublished":"2021-09-24","dateModified":"2026-07-09","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/healthcare-schema-markup-evolution-of-the-physician-rich-result\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/09\/Schema-App-Featured-Images-New-Posts-1.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/09\/Schema-App-Featured-Images-New-Posts-1.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["Entities","Explainers","Google Business Profile","Healthcare","Knowledge Graph","Knowledge Panel","Rich Results","Schema Markup","Structured Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-sell-schema-markup-services-to-your-company\/","headline":"How To Sell Schema Markup Services To Your Company","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-sell-schema-markup-services-to-your-company\/","datePublished":"2021-09-09","dateModified":"2026-07-13","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-sell-schema-markup-services-to-your-company\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/graciaschemaapp-com\/#Person","name":"Gracia Chua","url":"https:\/\/www.schemaapp.com\/author\/graciaschemaapp-com\/","identifier":338,"description":"Gracia Chua is the Manager of Marketing at Schema App, where she leads demand generation and digital marketing initiatives to drive growth and brand visibility. She brings experience in B2B inbound strategy, content development, partnerships, and SEO. Before joining Schema App, Gracia held key roles in digital marketing and campaign management, and she holds a Bachelor\u2019s degree from the University of British Columbia.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/b8d88130cbaa2280d5120794b677b266f1c3fa002572c8974cd34ed3aefca5cf?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b8d88130cbaa2280d5120794b677b266f1c3fa002572c8974cd34ed3aefca5cf?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/09\/How-to-Sell-Schema-Markup-Services-to-Your-Company.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/09\/How-to-Sell-Schema-Markup-Services-to-Your-Company.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["Explainers","Healthcare","Schema App","Schema App Highlighter","Schema Markup","SEO","Structured Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/the-great-resignation-future-proof-your-digital-strategy-with-structured-data\/","headline":"The Great Resignation: Future-Proof your Digital Strategy with Structured Data","url":"https:\/\/www.schemaapp.com\/schema-markup\/the-great-resignation-future-proof-your-digital-strategy-with-structured-data\/","datePublished":"2021-08-27","dateModified":"2026-07-09","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/the-great-resignation-future-proof-your-digital-strategy-with-structured-data\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/08\/Schema-App-Featured-Images-New-Posts-1-1.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/08\/Schema-App-Featured-Images-New-Posts-1-1.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["Entities","Explainers","Healthcare","Schema Markup","Structured Data"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-agile-with-structured-data-in-a-changing-seo-world\/","headline":"How to be Agile with Structured Data in a Changing SEO World","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-agile-with-structured-data-in-a-changing-seo-world\/","datePublished":"2021-08-12","dateModified":"2026-07-09","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-be-agile-with-structured-data-in-a-changing-seo-world\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/08\/Schema-App-Featured-Images-New-Posts.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/08\/Schema-App-Featured-Images-New-Posts.png?strip=all&lossy=1&ssl=1","height":628,"width":1200},"keywords":["Explainers","Healthcare","Knowledge Graph","Knowledge Panel","Local Business","Local SEO","Schema App Highlighter","Schema Markup","Semantic SEO","SEO","Structured Data"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/category\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org"]}],"mentions":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/healthcare\/","name":"Healthcare","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Health_care","http:\/\/www.wikidata.org\/entity\/Q31207"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/knowledge-graph\/","name":"Knowledge Graph","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google_Knowledge_Graph","http:\/\/www.wikidata.org\/entity\/Q648625"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/knowledge-panel\/","name":"Knowledge Panel","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google_Knowledge_Graph","http:\/\/www.wikidata.org\/entity\/Q94440681"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/local-business\/","name":"Local Business","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Local_Business","http:\/\/www.wikidata.org\/entity\/Q62849941"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/local-seo\/","name":"Local SEO","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization","http:\/\/www.wikidata.org\/entity\/Q30324357"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-app-highlighter\/","name":"Schema App Highlighter","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Google_Play"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/XML","http:\/\/www.wikidata.org\/entity\/Q3312185"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/semantic-seo\/","name":"Semantic SEO","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/seo\/","name":"SEO","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Seo","http:\/\/www.wikidata.org\/entity\/Q226732"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/structured-data\/","name":"Structured Data","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Data_structure","http:\/\/www.wikidata.org\/entity\/Q26813700"]}]}