{"@context":"https:\/\/schema.org\/","@type":"CollectionPage","@id":"https:\/\/www.schemaapp.com\/tag\/content-strategy\/#CollectionPage","headline":"content strategy Tag","description":"","url":"https:\/\/www.schemaapp.com\/tag\/content-strategy\/","hasPart":[{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/unlocking-the-value-of-schema-markup-seo-content-and-ai\/","headline":"Unlocking the Value of Schema Markup: SEO, Content, and AI","url":"https:\/\/www.schemaapp.com\/schema-markup\/unlocking-the-value-of-schema-markup-seo-content-and-ai\/","datePublished":"2025-05-07","dateModified":"2025-10-31","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/unlocking-the-value-of-schema-markup-seo-content-and-ai\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/05\/Unlocking-the-Value-of-Schema-Markup-SEO-Content-and-AI.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/05\/Unlocking-the-Value-of-Schema-Markup-SEO-Content-and-AI.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["AI","content knowledge graph","content strategy","Entity Linking","External Entity Linking","Internal Entity Linking","Schema Markup","Value of Schema Markup"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/why-are-content-knowledge-graphs-important\/","headline":"Why Are Content Knowledge Graphs Important?","url":"https:\/\/www.schemaapp.com\/schema-markup\/why-are-content-knowledge-graphs-important\/","datePublished":"2024-12-11","dateModified":"2026-07-09","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/why-are-content-knowledge-graphs-important\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Person","name":"Martha van Berkel","url":"https:\/\/www.schemaapp.com\/author\/martha\/","identifier":3,"description":"Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/54f3ea62f2437694283f96ed8a5b02c9f60fd1ae5c25fa67792e29d7cec86fd8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/12\/Why-Are-Content-Knowledge-Graphs-Important-3.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/12\/Why-Are-Content-Knowledge-Graphs-Important-3.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["AI Search","content knowledge graph","content strategy","Explainers","Knowledge Graph"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-optimize-your-content-strategy-using-your-content-knowledge-graph\/","headline":"How to Optimize Your Content Strategy Using Your Content Knowledge Graph","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-optimize-your-content-strategy-using-your-content-knowledge-graph\/","datePublished":"2024-08-30","dateModified":"2026-07-09","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-optimize-your-content-strategy-using-your-content-knowledge-graph\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/jasmine\/#Person","name":"Jasmine Drudge-Willson","url":"https:\/\/www.schemaapp.com\/author\/jasmine\/","identifier":344,"description":"Jasmine Drudge-Willson is a Product Manager at Schema App. With a background in taxonomy and ontology design, Jasmine applies that experience to the world of Entity SEO, helping structure how machines understand complex business information. Her work focuses on helping marketers grasp the value of knowledge graphs and use entity-driven insights to enhance their search visibility, improve data accuracy, and prepare for AI-driven search.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2871d82382c8562112e53fbeae4a6fc4c6da408d2f1a88fd3fafe50738d8dd57?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2871d82382c8562112e53fbeae4a6fc4c6da408d2f1a88fd3fafe50738d8dd57?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/08\/How-to-Optimize-Your-Content-Strategy-Using-Your-Content-Knowledge-Graph-1.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/08\/How-to-Optimize-Your-Content-Strategy-Using-Your-Content-Knowledge-Graph-1.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["content knowledge graph","content strategy","Explainers","Knowledge Graph","SEO strategy"]},{"@type":"BlogPosting","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-improve-website-content-using-the-schema-org-vocabulary\/","headline":"How to Improve Website Content Using the Schema.org Vocabulary","url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-improve-website-content-using-the-schema-org-vocabulary\/","datePublished":"2024-07-24","dateModified":"2026-07-09","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-improve-website-content-using-the-schema-org-vocabulary\/","author":{"@type":"Person","@id":"https:\/\/www.schemaapp.com\/author\/ruby-ross\/#Person","name":"Ruby Ross","url":"https:\/\/www.schemaapp.com\/author\/ruby-ross\/","identifier":352,"description":"Ruby Ross is the Customer Enablement Manager at Schema App and specializes in empowering customers and internal teams to create and manage high-quality Content Knowledge Graphs, and to report on the impact and ROI of those initiatives.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f11ab2d0cb10d057cc7e9e674c290c604f5591ef072dfa5b04817e3ce87738f8?s=96&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f11ab2d0cb10d057cc7e9e674c290c604f5591ef072dfa5b04817e3ce87738f8?s=96&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Schema App","logo":{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","url":"https:\/\/www.schemaapp.com\/wp-content\/uploads\/2020\/09\/Copy-of-SA_Logo_Main_Orange.jpg","width":1469,"height":506}},"image":{"@type":"ImageObject","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/07\/How-to-Improve-Website-Content-Using-the-Schema.org-Vocabulary.png?strip=all&lossy=1&ssl=1","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/07\/How-to-Improve-Website-Content-Using-the-Schema.org-Vocabulary.png?strip=all&lossy=1&ssl=1","height":830,"width":1380},"keywords":["content gaps","content strategy","Explainers","Schema Markup","Schema.Org","schema.org vocabulary","website content"]}],"about":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/category\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org"]}],"mentions":[{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-markup\/","name":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/XML","http:\/\/www.wikidata.org\/entity\/Q3312185"]},{"@type":"Thing","@id":"https:\/\/www.schemaapp.com\/tag\/schema-org\/","name":"Schema.Org","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Schema.org","http:\/\/www.wikidata.org\/entity\/Q3475322"]}]}