[[{"@type":["SoftwareApplication"],"@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#SoftwareApplication","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/","applicationCategory":["BusinessApplication","BrowserApplication"],"creator":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"identifier":[{"@id":"https:\/\/www.schemaapp.com\/#PropertyValue"}],"name":"Entity Linking","subjectOf":[{"@type":"FAQPage","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#SoftwareApplication_subjectOf_FAQPage","mainEntity":[{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_0_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question","name":"What is Entity Linking?","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_0_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question_acceptedAnswer_Answer","text":"Entity Linking (EL) is the process of identifying terms or entities mentioned within text content and connecting them to unique, well-defined entities in authoritative knowledge sources. These sources may be external (such as Wikipedia, Wikidata, or Google\u2019s Knowledge Graph) or internal (such as within your organization\u2019s Content Knowledge Graph).\nBy disambiguating entities and linking them to the correct reference point, Entity Linking ensures that content is accurately understood, consistently structured, and semantically enriched for both humans and machines.\n"}]},{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_1_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question","name":"What does Schema App\u2019s Entity Linking feature do?","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_1_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question_acceptedAnswer_Answer","text":"At Schema App, we implement Schema Markup following linked data principles. The output is a Content Knowledge Graph made up of entities identified within your content.\nSchema App\u2019s Entity Linking feature automatically identifies and connects these internal entities across your website, and supplements your Content Knowledge graph with additional entities that have been defined by external authoritative knowledge bases like Wikipedia, Wikidata and Google\u2019s Knowledge Graph.\n"}]},{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_2_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question","name":"How does Entity Linking help to build my content knowledge graph?","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_2_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question_acceptedAnswer_Answer","text":"Entity Linking connects the entities (i.e. people, places, and topics) in your content to corresponding internal or external entities, then embeds the unique identifiers for those entities into your schema markup. This creates a reusable Content Knowledge Graph that gives AI and search engines the context they need to understand your brand, deliver accurate results, and improve visibility.\n"}]},{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_3_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question","name":"How does Schema App\u2019s Entity Linking feature work? ","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_3_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question_acceptedAnswer_Answer","text":"The Entity Linking (EL) feature is available exclusively to Schema App Enterprise solution customers. It\u2019s implemented by adding a specialized Internal and External EL tag to your Schema App Highlighter templates.\n"}]},{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_4_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question","name":"How can I purchase Entity Linking?","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_4_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question_acceptedAnswer_Answer","text":"The Entity Linking feature is available as part of Schema App\u2019s Entity Hub solution. To get started, contact our team or reach out to your Customer Success Manager (CSM) if you\u2019re already a customer. They\u2019ll help assess your needs, identify eligible page sets, and guide you through implementation.\n"}]},{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_5_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question","name":"Do I need technical resources to implement this feature?","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_5_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question_acceptedAnswer_Answer","text":"No technical resources are required on your end. The Entity Linking is implemented directly through your Schema App Highlighter templates by your Customer Success Manager (CSM). They\u2019ll guide you through selecting the right content and schema.org properties, then handle the tagging and configuration for you\u2014so you can benefit from entity linking without needing developer involvement.\n"}]},{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_6_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question","name":"How does Entity Linking improve SEO?","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_6_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question_acceptedAnswer_Answer","text":"Entity Linking enhances SEO by helping search engines better understand the meaning and context of your content.\nBy automatically linking the named entities in your content to authoritative entities\u2014like those in Wikidata, Wikipedia, or Google\u2019s Knowledge Graph\u2014it reduces ambiguity for machines and search engines. This added semantic clarity improves indexing accuracy, supports entity-based ranking, and helps your content appear in more relevant and intent-driven search results.\n"}]},{"@type":"Question","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_7_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question","name":"Can I edit the entities identified by Entity Linking?","acceptedAnswer":[{"@type":"Answer","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#Highlight20250724212043919-249809_7_SoftwareApplication_subjectOf_FAQPage_mainEntity_Question_acceptedAnswer_Answer","text":"Yes, however, you\u2019ll need Schema App\u2019s Entity Hub solution to do so. When you subscribe to our Entity Hub solution, you\u2019ll get access to the Entity Manager tool, where you can edit or block entities on your website\u2014ensuring your Content Knowledge Graph remains accurate, consistent, and aligned with your brand.\n"}]}]},{"@type":"ItemPage","@id":"https:\/\/www.schemaapp.com\/solutions\/entity-hub\/entity-linking\/#SoftwareApplication_subjectOf_ItemPage","mentions":[{"name":"Schema App Enterprise Solution","@id":"https:\/\/www.schemaapp.com\/customer-stories\/excel\/#Highlight-20240610192046622_0_Article_mentions_Product","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Entity 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