Did you know that you can boost your business intelligence with structured data?
By adding your schema entities into Google Analytics, you can get more information out of your site and understand your visitor behaviour in more depth. You can import the details of how you describe your content with schema markup into your analytics. With Google Analytics, you get a URL and the associated traffic; with Semantic Analytics you have details about that URL that you can then use to see trends. It enables you to see what author in your blog gets the most traffic, or which product drives the most traffic to your site. The opportunities are endless!
Your website is the focal point of your digital presence and is chock-full of information that can help you to make informed decisions regarding strategy and marketing spend. BUT can you unlock your data and drill down to the details you need to make informed choices that drive success?
Double Down On The Value You Derive From Schema Markup by Incorporating Schema.org Properties Into Your Analytics