Enhanced Analytics

Only the product name. Semantic Analytics was conceptualized a few years ago by the semantic web and schema.org enthusiasts, our first release was in 2017. The term was defined to indicate that something fundamentally was different about the analytics approach. However, over time the term hasn’t been widely adopted. To better align with the Business intelligence and Google Analytics professionals, we rename the offer to align with more colloquial terms to describe augmenting content data with metadata.

A: The offering will work with data in JSON-LD, RDFa, and Microdata syntax.

A: No, the analytics platform is offered as a standalone value add service, although enterprise customers will receive access to the Enhanced Analytics: Core reports as part of their subscription.

A: Yes, to access the data:

• You must have structured data on your website for the schema.org Classes and associated Properties you wish to report on.
• You’ll need from Google Analytics:
  • An account. A free version is available.  Learn about Google Analytics via free online courses.
  • Enhanced eCommerce (for “Products” only)
  • The Custom Data Source ID
• You’ll need to provide Schema App with Internal Permissions (via your in house Google Analytics Administrator) so that we can set up the properties.  

A:  A free version of Google Analytics is available.

A: To get the most value out of the data, we recommend that you are competent in Google Analytics, however, we will build/co-build the custom reports with you.

A: Schema App retrieves only data that has been made publically available. Schema App will require restricted permission to upload both the data and the dimensions to your site.

A: Monthly, although we can refresh it, as required, for the custom reports.

A: We have pre-designed reports for Products, Blogs, Events, and Locations schema classes.

A: No. If the Core reports don’t fulfill your business requirements, please consider the Custom Reports.

A: Custom dimensions are similar to default dimensions in your Analytics account, except that you create them yourself. You can use them to collect and analyze data that Google Analytics doesn’t automatically track.

A: Schema App will create the dimension label to reflect the type of Schema data being pulled in.

A: Yes.

A: Please consider the Custom reports option if you want to make adjustments.

A: Yes – we can label the custom dimension according to your specifications with custom reporting

A: You’ll get a warning. The custom dimension names must be unique. A best practice is to add a prefix to the dimension name to show the schema.org Class. E.g. “Product – SKU”

A:  Yes, you will still use up all of the slots, even if there is only data for 1 or 2 of them and/or even if you are only interested in analyzing data for 1 or 2 of them. If you add the Schema markup to your content afterward, the data would be added during the next refresh.

A: It isn’t part of the current offering, however, we can/have done it for our clients. You need to provide us with permission to access your Google Analytics to make this happen. We also have with a GA Partner to customize reports and dashboards.

A: It’ll be the standard Google Analytics reports with one difference – more granularity!