Did you know that you can boost your business intelligence with structured data?
By adding your schema entities into Google Analytics, you can get more information out of your site and understand your visitor behavior in more depth. You can import the details of how you describe your content with schema markup into your analytics. With Google Analytics, you get a URL and the associated traffic; with Semantic Analytics you have details about that URL that you can then use to see trends. It enables you to see what author in your blog gets the most traffic, or which product drives the most traffic to your site. The opportunities are endless!
What Kind of Business Intelligence Can You Pull From Structured Data?
What Does It Look Like?
What Blog Author Gets the Most Traffic?
What Blog Category Gets the Most Page Views?
Mark van Berkel and Mike Arnesen Discuss Semantic Analytics
Schema App’s Semantic Analytics
Schema App has automated the process of adding ALL of your Schema markup to your analytics so you can focus your time on understanding what your analytics are really telling you about your online traffic.
Available in Beta to our Schema App customers!
How Does Schema App’s Semantic Analytics Work?
Authorize Google Analytics
The first step is to authorize Schema App to access your Google Analytics account. This step enables Schema App to setup custom dimensions for the Schema markup. Your first step to enhanced reporting.
Create & Customize Reports
Choose what semantic analytics reports you want to view in Google Analytics. Google Analytics for Publishers, Google Analytics for Multi-Location, or Google Analytics for e-commerce. As an alternative, create your own custom report with any Schema markup class or property.
Setup Google Tag Manager
Setup Google Tag Manager Semantic Analytics Tag to connect your website with Schema App and Google Analytics.
Gain Business Insights
Clearly understand what content, products, and marketing strategies are driving results by looking at your new reports in Google Analytics and apply learning to your business decisions.
Semantic Analytics Template Reports
Semantic Analytics for Publishers
This report provides business insights in Google Analytics for content heavy websites. If your site produces many Articles or BlogPosts you will find out if there is more traffic or higher goals converted based on a Category, Keyword or Author. The schema properties included in this report are: article keyword, comment count, article category, article author.
E-Commerce Semantic Analytics
Provides business insights in Google Analytics for e-commerce websites. Discover which products generate the most traffic or higher goals converted based on product data like Category, AggregateRatings, etc. The Schema properties included in this report are: Product SKU, Product GTIN, Product Category, Aggregate Rating, and Aggregate Count.
Multi-location Semantic Analytics
Provides business insights in Google Analytics for multi-location business types. If you have many locations, you can find out if your have more traffic or higher goals converted based on a State (Region), City or other LocalBusiness features. Schema properties included in this report are: Branch code, Address Street, Address Region, Address PostalCode and Address Locality.