Interview with Ryan Pitcheralle – Search Result + Metrics Evolution [Podcast & Transcript]

Schema App’s CEO Martha van Berkel interviews Ryan Pitcheralle, VP, Organic Strategy from Acronym on the topic of, “Search Result + Metrics Evolution” Ryan shares his observations about how the features and results in search engine result pages have moved from being link-based to being powered by a structured data…
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Interview with Nick Wilsdon – Data Portability & Google/Amazon Friend or Foe [Podcast & Transcript]

Schema App’s CEO Martha van Berkel interviews Nick Wilsdon, search product owner from Vodafone on the topic of, “Data Portability and its role in Search”. Nick shares how he is seeing the search landscape change and how data will be the foundation for companies moving forward as the customer experience…
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Interview with Schema App Creator Mark van Berkel: Schema at Scale Now and in the Future

Martha: Hi and welcome to schemas stories. My name is Martha van Berkel and here we interview people who are thought leaders in the schema markup and structured data world and today I’m absolutely delighted to welcome my co-founder Mark van Berkel. Welcome Mark. Mark: Hi Martha. Martha: So, let’s…
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Interview with Bill Slawski – Google Patents and the Future of Search

Schema App’s CEO Martha van Berkel sits down with SEO legend, Bill Slawski to discuss schema markup and its role in the future of Search. In this interview Bill Slawski we discuss he shares what insights he has gained reading Google patents and being an advanced SEO practioner.   He talks…
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Steve Macbeth from Microsoft: Connecting Virtual Reality through Schema.org

Steve Macbeth, the executive sponsor from Microsoft (Bing) for schema.org, joins Martha van Berkel in a conversation about schema.org. Steve shares why he got involved at the start of the semantic web standard, how he sees schema markup playing a role in Virtual Reality and AI, and gives advice on…
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Interview with Aaron Bradley – Schema Markup & the Enterprise

Schema App’s CEO Martha van Berkel interviews Aaron Bradley from Electronic Arts on the topic of Schema.org and the Enterprise. Aaron Bradley shared many insights with his key take-away being: What the introduction first of Rich Snippets and then later of the Google knowledge graph really introduced into the search…
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