[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":"en-CA","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/#Highlight20251010191959150-393688_0_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/12\/Video-RR-performance.png?strip=all&lossy=1&resize=662%2C371&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/#Highlight20251010191959150-393688_1_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/12\/FAQ-RR-performance.png?strip=all&lossy=1&resize=662%2C371&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/#Highlight20251010191959150-393688_2_BlogPosting_image_ImageObject","url":"https:\/\/almanac.httparchive.org\/static\/images\/2022\/structured-data\/json-ld-usage-by-year-mobile.png"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/#Highlight20251010191959150-393688_3_BlogPosting_image_ImageObject","url":"https:\/\/s.w.org\/images\/core\/emoji\/17.0.2\/svg\/1f4a1.svg"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/#Highlight20251010191959150-393688_4_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/12\/Martha.png?strip=all&lossy=1&resize=100%2C100&ssl=1"}],"timeRequired":"PT13M","dateModified":"2026-07-09T14:15:28+00:00","headline":"Schema Markup SEO in 2023: What To Expect","datePublished":"2022-12-09T19:18:18+00:00","potentialAction":[{"@type":"ScheduleAction","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/#BlogPosting_potentialAction_ScheduleAction","url":"https:\/\/www.schemaapp.com\/book-a-demo\/"}],"name":"Schema Markup SEO in 2023: What To Expect","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/","description":"2022 was an eventful year in the world of Schema Markup and Rich Results. Here's what we expect to see for Schema Markup SEO in 2023.","keywords":["FAQ","Google Search Console","JSON-LD","Market News","Rich Results","Schema App","Schema App Editor","Schema App Highlighter","Schema.Org","Structured Data","Video Rich Results"],"about":[{"name":"markup language","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_markuplanguage_f68cd70dfc5188eb7c47588145c7f80cdca987953ec2db2c273c4834b27c3e7b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/04s5c","http:\/\/www.wikidata.org\/entity\/Q37045","https:\/\/en.wikipedia.org\/wiki\/Markup_language"]},{"name":"search engine optimization","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_searchengineoptimization_da196086afa7a7f7348fbec7690f8e80ae5cc82f376f6f68ab7f59aefdd2c0ea","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/019qb_","http:\/\/www.wikidata.org\/entity\/Q180711","https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"]},{"name":"SEO","@id":"https:\/\/www.schemaapp.com\/author\/andreaschemaapp-com\/#Highlight20260107163423960-1403765_2_ProfilePage_mainEntity_Person_knowsAbout_Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":["Schema Markup","Structured Data"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","http:\/\/www.wikidata.org\/entity\/Q26813700"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}}],"mentions":[{"name":"Rich Result","@id":"https:\/\/www.schemaapp.com\/glossary\/#Highlight-20240109181252822_66_DefinedTermSet_hasDefinedTerm_DefinedTerm","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"JSON-LD","@id":"https:\/\/www.schemaapp.com\/glossary\/#javascript-object-notation-for-linked-data-jsonld","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/en.wikipedia.org\/wiki\/JSON-LD","https:\/\/en.wikipedia.org\/wiki\/JSON-LD","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"SEO","@id":"https:\/\/www.schemaapp.com\/author\/andreaschemaapp-com\/#Highlight20260107163423960-1403765_2_ProfilePage_mainEntity_Person_knowsAbout_Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Schema.org","@id":"https:\/\/www.schemaapp.com\/glossary\/#Highlight-20240109181252822_77_DefinedTermSet_hasDefinedTerm_DefinedTerm","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Schema Performance Analytics","@id":"https:\/\/www.schemaapp.com\/solutions\/schema-performance-analytics\/#SoftwareApplication","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":["Structured Data","Schema Markup"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","http:\/\/www.wikidata.org\/entity\/Q26813700"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Ruby Ross","@id":"https:\/\/www.schemaapp.com\/author\/ruby-ross\/#ProfilePage_mainEntity_Person","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"https:\/\/www.linkedin.com\/in\/ruby-mary-ross\/","identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Kevin Veilleux","@id":"https:\/\/www.schemaapp.com\/author\/kevin\/#ProfilePage_mainEntity_Person","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"https:\/\/www.linkedin.com\/in\/kevinveilleux\/","identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Schema App","@id":"https:\/\/www.schemaapp.com\/#Organization","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/twitter.com\/schemaapptool","https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q","https:\/\/www.linkedin.com\/company\/2480720\/"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Kevin Veilleux","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Person_kevinveilleux_6f52448d6ae8acca10dc5b4ea77483dd15e90f0539f036c827bc54f041018992","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.linkedin.com\/in\/kevinveilleux"},{"name":"Google","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/CreativeWorkOrganization_google_eda28760af1a6ffce30e4d19a9fc403420b471b5ecbe28ffdfdfd947d996943c","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q95"},{"name":"Google Search Console","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/CreativeWork_googlesearchconsole_4a1a30fb1346e7d682df36d8bb1f91339ac4bbc8c311ad12670e64abfb861ddc","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/www.wikidata.org\/entity\/Q328216","https:\/\/en.wikipedia.org\/wiki\/Google_Search_Console"]},{"name":"search engine results page","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_searchengineresultspage_fc351d53a5a5c8aa8a6fa6775b3ced6bde13e7775049916994fe7b047ef46480","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0118sgdl","http:\/\/www.wikidata.org\/entity\/Q2704141","https:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page"]},{"name":"merchant","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_merchant_13c9e4d68f5eb5701deab1438880896cfea12da74dbe605b244c87a4fae08e79","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/05798","http:\/\/www.wikidata.org\/entity\/Q215536","https:\/\/en.wikipedia.org\/wiki\/Merchant"]},{"name":"YouTube","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/CreativeWorkOrganization_youtube_9e6714ea8b32fdf8897b4beb74c26105b04aab5691aab1c3c6166f4f531207c6","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/09jcvs","http:\/\/www.wikidata.org\/entity\/Q866","https:\/\/en.wikipedia.org\/wiki\/YouTube"]},{"name":"Amazon","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Organization_amazon_1e292016f8e51e19ac9a992925d72ccbc281866cac376108457c11c9c477223a","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q3884"},{"name":"COVID-19","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_covid-19_9fb2eed14d9abcc5691fc0679b403d82bd12e19b407cce6498c81daf2d66c3ab","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"wikidata.org\/entity\/Q84263196"},{"name":"search engine optimization","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_searchengineoptimization_da196086afa7a7f7348fbec7690f8e80ae5cc82f376f6f68ab7f59aefdd2c0ea","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/019qb_","http:\/\/www.wikidata.org\/entity\/Q180711","https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"]},{"name":"business","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_business_eea36c5c37f37388e22d8ee099f54851513ea78416805a75e4dc748e18a84cef","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q4830453"},{"name":"FAQ","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_faq_2ac8fd5ab75629626751eeebfcc7a48e4f8ba1e97a402822cf5998eac3bad989","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q189293"},{"name":"volatility","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_volatility_48482de0f7644e6fb42343585b31f1aba527870e00090a3a3d1b6a6e5b96f0ed","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0ht7l","http:\/\/www.wikidata.org\/entity\/Q756115","https:\/\/en.wikipedia.org\/wiki\/Volatility_(finance)"]},{"name":"podcast","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_podcast_a92f2a7ea39aed6488150a62a6894beefa559512229b1f723e23661344e60a4f","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/04058p","http:\/\/www.wikidata.org\/entity\/Q20899","https:\/\/en.wikipedia.org\/wiki\/Podcast"]},{"name":"report","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_report_a86596c7c842ef65d1cbbc393e770461c52116e26667b7d4de32f746557b3a9e","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0chln1","http:\/\/www.wikidata.org\/entity\/Q10870555","https:\/\/en.wikipedia.org\/wiki\/Report"]},{"name":"product","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_product_a1ff4ebb14e85865f35d8b66a6adc26413ea326541f459a57c512c88e8ecabae","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q2424752"},{"name":"video recording","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_videorecording_92c6fb131cfc99631740cac2bf81d8b5f9a2a9ace0be9dbd7c75514eb60aa500","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q34508"}],"author":[{"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person","@type":"Person","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/","https:\/\/x.com\/marthavanberkel","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}}]},{"@context":"http:\/\/schema.org","@type":"Organization","areaServed":["https:\/\/www.wikidata.org\/wiki\/Q16","https:\/\/www.wikidata.org\/wiki\/Q46","https:\/\/www.wikidata.org\/wiki\/Q49","https:\/\/www.wikidata.org\/wiki\/Q664","https:\/\/www.wikidata.org\/wiki\/Q30","https:\/\/www.wikidata.org\/wiki\/Q408","http:\/\/www.wikidata.org\/entity\/Q13780930"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"slogan":"Our purpose is to build meaningful connections, with each other, our customers and the data so that we are all understood.","foundingDate":"2016","location":"http:\/\/www.wikidata.org\/entity\/Q504114","description":"Schema App helps you build and govern your semantic data layer using schema markup so AI and search engines understand your brand accurately, improving visibility, trust, and performance.","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","knowsLanguage":"https:\/\/www.schemaapp.com\/about\/#Language","email":"support@schemaapp.com","contactPoint":[{"@type":"ContactPoint","email":"Support@schemaapp.com","name":"Customer Support","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint"},{"@type":"ContactPoint","areaServed":["https:\/\/www.schemaapp.com\/contact\/#Place","Worldwide"],"telephone":"+18554448624","email":"Hello@schemaapp.com","name":"General Enquiries","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint1"}],"founder":[{"@type":"Person","sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"],"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person"},{"@type":"Person","sameAs":["https:\/\/x.com\/vberkel","https:\/\/g.co\/kgs\/z4aK6i","https:\/\/www.linkedin.com\/in\/markvanberkel\/"],"name":"Mark van Berkel","url":"https:\/\/www.schemaapp.com\/author\/vberkel\/","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mainEntity_Person"}],"knowsAbout":[{"@type":"Thing","sameAs":["kg:\/g\/11fjx_wmtf","https:\/\/www.wikidata.org\/wiki\/Q33002955","https:\/\/en.wikipedia.org\/wiki\/Knowledge_graph"],"name":"Knowledge Graph","@id":"https:\/\/www.schemaapp.com\/#Thing"},{"@type":"DefinedTerm","sameAs":["https:\/\/en.wikipedia.org\/wiki\/JSON-LD","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942"],"name":"JSON-LD","@id":"https:\/\/www.schemaapp.com\/glossary\/#javascript-object-notation-for-linked-data-jsonld"},{"@type":"DefinedTerm","sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","name":"Structured Data","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing"},{"@type":"Intangible","name":"Semantic Search Engine Optimization","alternateName":"Semantic SEO","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-semantic-seo\/#Intangible"}],"address":{"@type":"PostalAddress","streetAddress":"301 - 100 Stone Road","postalCode":"N1G 5L3","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"CA","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","name":"Schema App Logo","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"identifier":{"@type":"PropertyValue","propertyID":"http:\/\/schemaapp.com\/ontology\/schemamodel#EntityHome","value":"True","name":"Entity Home","@id":"https:\/\/www.schemaapp.com\/#PropertyValue"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Schema Markup SEO in 2023: What To Expect","item":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-seo-in-2023-what-to-expect\/#breadcrumbitem"}]}]