[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"inLanguage":"en-CA","audience":"https:\/\/schema.org\/PeopleAudience","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/#Highlight20251010191959150-393688_0_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-21-at-1.57.03-PM.png?strip=all&lossy=1&resize=523%2C214&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/#Highlight20251010191959150-393688_1_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/02\/business-results.png?strip=all&lossy=1&resize=482%2C247&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/#Highlight20251010191959150-393688_2_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-21-at-1.58.47-PM.png?strip=all&lossy=1&resize=609%2C262&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/#Highlight20251010191959150-393688_3_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-21-at-2.00.50-PM.png?strip=all&lossy=1&resize=232%2C463&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/#Highlight20251010191959150-393688_4_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-21-at-2.00.22-PM.png?strip=all&lossy=1&resize=233%2C464&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/#Highlight20251010191959150-393688_5_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/02\/Screen-Shot-2020-02-21-at-1.59.38-PM.png?strip=all&lossy=1&resize=235%2C467&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/#Highlight20251010191959150-393688_6_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/Group-30.png?strip=all&lossy=1&resize=485%2C504&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/#Highlight20251010191959150-393688_7_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/12\/Martha.png?strip=all&lossy=1&resize=100%2C100&ssl=1"}],"timeRequired":"PT11M","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/","headline":"Schema Markup \u2013 A Pivotal SEO Strategy for 2020","datePublished":"2020-02-21T19:43:55+00:00","name":"Schema Markup \u2013 A Pivotal SEO Strategy for 2020","potentialAction":[{"@type":"ScheduleAction","@id":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/#BlogPosting_potentialAction_ScheduleAction","url":"https:\/\/www.schemaapp.com\/book-a-demo\/"}],"dateModified":"2023-02-16T21:51:45+00:00","description":"Learn why schema markup is an integral component of your SEO strategy, how it can drive business results, and three easy steps to get started right away.","keywords":["Rich Results","Schema Markup","Schema.Org","SEO","Structured Data"],"mentions":[{"name":"Martha van Berkel","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Person_marthavanberkel_ff1d9eb70451757a1382553ebc2c9a807b7edd10102d6b906fb95e0853b95edb","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/www.crunchbase.com\/person\/martha-van-berkel","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8"]},{"name":"Google","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/CreativeWorkOrganization_google_eda28760af1a6ffce30e4d19a9fc403420b471b5ecbe28ffdfdfd947d996943c","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q95"},{"name":"markup language","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_markuplanguage_f68cd70dfc5188eb7c47588145c7f80cdca987953ec2db2c273c4834b27c3e7b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/04s5c","http:\/\/www.wikidata.org\/entity\/Q37045","https:\/\/en.wikipedia.org\/wiki\/Markup_language"]},{"name":"webmaster","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_webmaster_37795523314e1c5e7771cc387f24853e5d266401dcf3dcbd796c0e3d189d1031","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/01r28v","http:\/\/www.wikidata.org\/entity\/Q41674","https:\/\/en.wikipedia.org\/wiki\/Webmaster"]},{"name":"Schema App","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Organization_schemaapp_c2559386ee1ab0f8965b867807296e39e3cf6eaa08507b8fb1a67e55af68af25","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.crunchbase.com\/organization\/hunch-manifest-inc","https:\/\/www.google.com\/search?kgmid=\/g\/12qgjzks0"]},{"name":"Search Engine Journal","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Organization_searchenginejournal_ccacf88ef2716ec10035e93e4d875281f266baaf779f5e17359ebd8663d1020f","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.crunchbase.com\/organization\/search-engine-journal"},{"name":"Yandex","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Organization_yandex_2985299434fbd4b11f316f74ce4aafa31386524040820ed370613f9ab21de829","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/g\/113qbjkwb","http:\/\/g.co\/kg\/m\/08rbfg","http:\/\/www.wikidata.org\/entity\/Q5281","https:\/\/en.wikipedia.org\/wiki\/Yandex"]},{"name":"bidirectional encoder representations from transformers","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_bidirectionalencoderrepresentationsfromtransformers_d50dcaa8da538d8e8af2b60efd2f87780cba620d1ba34881f467b4106994d2e9","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/g\/11h75tkhxs","http:\/\/www.wikidata.org\/entity\/Q61726893","https:\/\/en.wikipedia.org\/wiki\/BERT_(language_model)"]},{"name":"Pinterest","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/CreativeWork_pinterest_2a39b3e3719d1560e39ff5f479a975353ca97f630f2588e7b58aca1b5fd94739","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q255381"},{"name":"SEO Trends","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Organization_seotrends_d3a562f42e46acfbcd52410b96753857b235f7e70bb045e817bb05b44e6d07f0","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.crunchbase.com\/organization\/seo-trends"},{"name":"strategy","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_strategy_e56254f69e367ea58aa1b3e426b18010af33ac483f582633766371a8ca314d78","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q185451"},{"name":"article","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_article_462db909f83846be2b73a4675db0580f06a1183ae1e58261981c80ba6b0df732","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/07t5cj","http:\/\/www.wikidata.org\/entity\/Q191067","https:\/\/en.wikipedia.org\/wiki\/Article_(publishing)"]},{"name":"business-to-business","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_business-to-business_6826614b1413e019a4fccd8c8cb23d2b21b6a55b2f51f72187cdab1c5d93a2bf","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/05mqkg","http:\/\/www.wikidata.org\/entity\/Q325421","https:\/\/en.wikipedia.org\/wiki\/Business-to-business"]},{"name":"search engine optimization","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_searchengineoptimization_da196086afa7a7f7348fbec7690f8e80ae5cc82f376f6f68ab7f59aefdd2c0ea","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/019qb_","http:\/\/www.wikidata.org\/entity\/Q180711","https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"]},{"name":"Rich Result Testing Tool","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/what-is-smv-schema-org-markup-validator\/#Thing2","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}},{"name":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","http:\/\/www.wikidata.org\/entity\/Q26813700"]},{"name":"JSON-LD","@id":"https:\/\/www.schemaapp.com\/glossary\/#javascript-object-notation-for-linked-data-jsonld","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/en.wikipedia.org\/wiki\/JSON-LD","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942","https:\/\/en.wikipedia.org\/wiki\/JSON-LD"]},{"name":"Structured data","@id":"https:\/\/www.schemaapp.com\/author\/justin-price\/#Highlight20260107163423960-1403765_0_ProfilePage_mainEntity_Person_knowsAbout_Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}},{"name":"Schema App","@id":"https:\/\/www.schemaapp.com\/#Organization","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q","https:\/\/twitter.com\/schemaapptool"]},{"name":"Google","@id":"https:\/\/www.schemaapp.com\/schema-markup-resources\/prepare-for-ai-search-ebook\/#Organization_google_kg%3A%2Fm%2F045c7b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.wikidata.org\/entity\/Q95","kg:\/m\/045c7b","https:\/\/en.wikipedia.org\/wiki\/Google"]},{"name":"SEO","@id":"https:\/\/www.schemaapp.com\/author\/graciaschemaapp-com\/#Highlight20260107163423960-1403765_1_ProfilePage_mainEntity_Person_knowsAbout_Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}},{"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/","https:\/\/x.com\/marthavanberkel","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"]},{"name":"Google Search Console","@id":"https:\/\/www.schemaapp.com\/glossary\/#Highlight-20240109181252822_32_DefinedTermSet_hasDefinedTerm_DefinedTerm","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}},{"name":"Schema Markup Validator","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/what-is-smv-schema-org-markup-validator\/#Thing1","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"https:\/\/validator.schema.org\/"}],"about":[{"name":"markup language","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_markuplanguage_f68cd70dfc5188eb7c47588145c7f80cdca987953ec2db2c273c4834b27c3e7b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/04s5c","http:\/\/www.wikidata.org\/entity\/Q37045","https:\/\/en.wikipedia.org\/wiki\/Markup_language"]},{"name":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","http:\/\/www.wikidata.org\/entity\/Q26813700"]}],"author":[{"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person","@type":"Person","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/","https:\/\/x.com\/marthavanberkel","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"]}]},{"@context":"http:\/\/schema.org","@type":"Organization","areaServed":["https:\/\/www.wikidata.org\/wiki\/Q16","https:\/\/www.wikidata.org\/wiki\/Q46","https:\/\/www.wikidata.org\/wiki\/Q49","https:\/\/www.wikidata.org\/wiki\/Q664","https:\/\/www.wikidata.org\/wiki\/Q30","https:\/\/www.wikidata.org\/wiki\/Q408","http:\/\/www.wikidata.org\/entity\/Q13780930"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"slogan":"Our purpose is to build meaningful connections, with each other, our customers and the data so that we are all understood.","foundingDate":"2016","location":"http:\/\/www.wikidata.org\/entity\/Q504114","description":"Schema App helps you build and govern your semantic data layer using schema markup so AI and search engines understand your brand accurately, improving visibility, trust, and performance.","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","knowsLanguage":"https:\/\/www.schemaapp.com\/about\/#Language","email":"support@schemaapp.com","contactPoint":[{"@type":"ContactPoint","email":"Support@schemaapp.com","name":"Customer Support","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint"},{"@type":"ContactPoint","areaServed":["https:\/\/www.schemaapp.com\/contact\/#Place","Worldwide"],"telephone":"+18554448624","email":"Hello@schemaapp.com","name":"General Enquiries","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint1"}],"founder":[{"@type":"Person","sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"],"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person"},{"@type":"Person","sameAs":["https:\/\/x.com\/vberkel","https:\/\/g.co\/kgs\/z4aK6i","https:\/\/www.linkedin.com\/in\/markvanberkel\/"],"name":"Mark van Berkel","url":"https:\/\/www.schemaapp.com\/author\/vberkel\/","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mainEntity_Person"}],"knowsAbout":[{"@type":"Thing","sameAs":["kg:\/g\/11fjx_wmtf","https:\/\/www.wikidata.org\/wiki\/Q33002955","https:\/\/en.wikipedia.org\/wiki\/Knowledge_graph"],"name":"Knowledge Graph","@id":"https:\/\/www.schemaapp.com\/#Thing"},{"@type":"DefinedTerm","sameAs":["https:\/\/en.wikipedia.org\/wiki\/JSON-LD","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942"],"name":"JSON-LD","@id":"https:\/\/www.schemaapp.com\/glossary\/#javascript-object-notation-for-linked-data-jsonld"},{"@type":"DefinedTerm","sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","name":"Structured Data","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing"},{"@type":"Intangible","name":"Semantic Search Engine Optimization","alternateName":"Semantic SEO","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-semantic-seo\/#Intangible"}],"address":{"@type":"PostalAddress","streetAddress":"301 - 100 Stone Road","postalCode":"N1G 5L3","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"CA","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","name":"Schema App Logo","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"identifier":{"@type":"PropertyValue","propertyID":"http:\/\/schemaapp.com\/ontology\/schemamodel#EntityHome","value":"True","name":"Entity Home","@id":"https:\/\/www.schemaapp.com\/#PropertyValue"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Schema Markup &#8211; A Pivotal SEO Strategy for 2020","item":"https:\/\/www.schemaapp.com\/schema-markup\/schema-markup-a-pivotal-seo-strategy-for-2020\/#breadcrumbitem"}]}]