[[{"@type":["Article"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-use-the-schema-paths-tool\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-use-the-schema-paths-tool\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":"en-CA","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-use-the-schema-paths-tool\/#Highlight20251010191959150-393688_0_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/Schema-Paths-Tool.png?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-use-the-schema-paths-tool\/#Highlight20251010191959150-393688_1_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/05\/Schema-Paths-Medical-Condition-to-Medical-Cause.png?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-use-the-schema-paths-tool\/#Highlight20251010191959150-393688_2_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/12\/Martha.png?strip=all&lossy=1&resize=100%2C100&ssl=1"}],"dateModified":"2026-07-16T17:59:18+00:00","datePublished":"2020-05-04T20:34:44+00:00","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-use-the-schema-paths-tool\/","timeRequired":"PT3M","potentialAction":[{"@type":"ScheduleAction","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-use-the-schema-paths-tool\/#Article_potentialAction_ScheduleAction","url":"https:\/\/www.schemaapp.com\/book-a-demo\/"}],"headline":"How to Use the Schema Paths Tool","name":"How to Use the Schema Paths Tool","description":"Learn how to use the Schema Paths tool and identify which schema.org properties you can leverage to connect your data items.","keywords":["Explainers","schema app solution","Schema Markup","Schema Paths Tool","Schema.Org","SEO","Structured Data"],"articleBody":"Have you ever wondered how to connect different data types together, or what property best describes the relationship between two entities? \nAt Schema App, we want to help you get the most out of your structured data. One of the best ways to do this is to ensure you\u2019re connecting your data items in the most specific and descriptive way possible. The Schema Paths tool is a quick and easy way to see which Schema.org properties can be leveraged to connect your data items. \nStep 1: Access the Schema Paths Tool\nYou can access the Schema Paths Tool by logging into your Schema App account and selecting Tools > Schema Paths or clicking this link.\nStep 2: Select Your Schema Classes\nThe tool will require you to select two classes\u2014or data item types\u2014to connect. You can select them from the drop-down list, or type in the name of the class you\u2019re looking for. Then click on \u201cClick to find a path\u201d. Essentially, you\u2019re asking the tool: how can these things be connected? The tool will present you with a list of all possible properties to relate these data item types.\n TIP! If you\u2019re unsure how the properties are defined, clicking them will open their entry in schema.org.\n\nStep 3: See Possible Paths Between Each Schema Class\nYou\u2019ll notice the Schema Paths tool presents available properties in two sections: \n\nPossible Paths, which connect the first selected class to the second\nReversal Paths, connecting the second class to the first. \n\nThis is because the first class is considered the primary class. It will be at the top of the hierarchy, and the second class will be embedded within it. \nCertain selected classes will only return paths in one direction. This is because the rules governing these data item types only allow for a unilateral relationship. For example, the Schema Paths tool will only show Reversal Paths connecting a Medical Condition to a Medical Cause. So, if you wanted your schema markup to state that a Medical Condition is caused by a particular Medical Cause, the statement would have to be: MedicalCause \u2192 causeOf \u2192  MedicalCondition. The Medical Cause would need to be the primary entity, and the Medical Condition would be embedded within it by way of the cause of property.\n\nLeverage the Semantic Power of Schema Markup\nGetting to know all the types and properties in Schema.org\u2019s vocabulary is a bit like learning grammar for a new language\u2014but getting it right doesn\u2019t have to be hard! Equipped with the Schema Paths tool, you can ensure you\u2019re leveraging the semantic relationships between data items quickly, effectively, and painlessly.\n\n \nWe want your schema markup to be successful! That\u2019s why we offer comprehensive resources like the Schema Paths tool to help you get started. If you\u2019re looking to expand your schema markup, get in touch! We\u2019re here to help.\nStart reaching your online business goals with structured data.Let\u2019s Talk\nMartha van Berkel CEO, Co-founder Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.\n","mentions":[{"name":"Schema Paths Tool","@id":"https:\/\/www.schemaapp.com\/schema-paths\/#SoftwareApplication","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Structured Data","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"alternateName":"Schema Markup","sameAs":["https:\/\/en.wikipedia.org\/wiki\/Structured_data","kg:\/m\/05p2j70","http:\/\/www.wikidata.org\/entity\/Q26813700","http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.linkedin.com\/in\/martha-van-berkel\/","https:\/\/x.com\/marthavanberkel","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Schema App","@id":"https:\/\/www.schemaapp.com\/#Organization","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q","https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q","https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"AI Search","@id":"https:\/\/www.schemaapp.com\/glossary\/#Highlight-20240109181252822_1_DefinedTermSet_hasDefinedTerm_DefinedTerm","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Markup Generation","@id":"https:\/\/www.schemaapp.com\/glossary\/#Highlight-20240109181252822_51_DefinedTermSet_hasDefinedTerm_DefinedTerm","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Semantic Search Engine Optimization","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-semantic-seo\/#Intangible","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"alternateName":"Semantic SEO","identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"artificial intelligence","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_artificialintelligence_c8909d73cf62ba9e3a7aaf9f8df200671dabb01d64165d816ba4e813a3f0a0b3","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/aws.amazon.com\/m\/0mkz","http:\/\/www.wikidata.org\/entity\/Q11660","https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence","https:\/\/www.google.com\/search?kgmid=\/m\/0mkz"]},{"name":"markup language","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_markuplanguage_f68cd70dfc5188eb7c47588145c7f80cdca987953ec2db2c273c4834b27c3e7b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/04s5c","http:\/\/www.wikidata.org\/entity\/Q37045","https:\/\/en.wikipedia.org\/wiki\/Markup_language"]},{"name":"Microsoft Access","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_microsoftaccess_c582b7d7bc96a6721950a2ca3d93f0e6d73a88b3e083ff3cb4cd4a41d6552b94","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0587z","http:\/\/www.wikidata.org\/entity\/Q80689","https:\/\/en.wikipedia.org\/wiki\/Microsoft_Access"]},{"name":"condition","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_condition_8e89ce95833206b415d5f12b30f3b4bd1bd4602d480bb280a803235d2601820a","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q4477755"},{"name":"class","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_class_b32f3e9060d04615a2bad63efc5b15f0cba2c4ba360ff3cade5c550f398265f2","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q4479242"}],"author":[{"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person","@type":"Person","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.linkedin.com\/in\/martha-van-berkel\/","https:\/\/x.com\/marthavanberkel","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}}]},{"@context":"http:\/\/schema.org","@type":"Organization","areaServed":["https:\/\/www.wikidata.org\/wiki\/Q16","https:\/\/www.wikidata.org\/wiki\/Q46","https:\/\/www.wikidata.org\/wiki\/Q49","https:\/\/www.wikidata.org\/wiki\/Q664","https:\/\/www.wikidata.org\/wiki\/Q30","https:\/\/www.wikidata.org\/wiki\/Q408","http:\/\/www.wikidata.org\/entity\/Q13780930"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"slogan":"Our purpose is to build meaningful connections, with each other, our customers and the data so that we are all understood.","foundingDate":"2016","location":"http:\/\/www.wikidata.org\/entity\/Q504114","description":"Schema App helps you build and govern your semantic data layer using schema markup so AI and search engines understand your brand accurately, improving visibility, trust, and performance.","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","knowsLanguage":"https:\/\/www.schemaapp.com\/about\/#Language","email":"support@schemaapp.com","contactPoint":[{"@type":"ContactPoint","email":"Support@schemaapp.com","name":"Customer Support","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint"},{"@type":"ContactPoint","areaServed":["https:\/\/www.schemaapp.com\/contact\/#Place","Worldwide"],"telephone":"+18554448624","email":"Hello@schemaapp.com","name":"General Enquiries","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint1"}],"founder":[{"@type":"Person","sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"],"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person"},{"@type":"Person","sameAs":["https:\/\/x.com\/vberkel","https:\/\/g.co\/kgs\/z4aK6i","https:\/\/www.linkedin.com\/in\/markvanberkel\/"],"name":"Mark van Berkel","url":"https:\/\/www.schemaapp.com\/author\/vberkel\/","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mainEntity_Person"}],"knowsAbout":[{"@type":"Thing","sameAs":["kg:\/g\/11fjx_wmtf","https:\/\/www.wikidata.org\/wiki\/Q33002955","https:\/\/en.wikipedia.org\/wiki\/Knowledge_graph"],"name":"Knowledge Graph","@id":"https:\/\/www.schemaapp.com\/#Thing"},{"@type":"DefinedTerm","sameAs":["https:\/\/en.wikipedia.org\/wiki\/JSON-LD","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942"],"name":"JSON-LD","@id":"https:\/\/www.schemaapp.com\/glossary\/#javascript-object-notation-for-linked-data-jsonld"},{"@type":"DefinedTerm","sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","name":"Structured Data","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing"},{"@type":"Intangible","name":"Semantic Search Engine Optimization","alternateName":"Semantic SEO","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-semantic-seo\/#Intangible"}],"address":{"@type":"PostalAddress","streetAddress":"301 - 100 Stone Road","postalCode":"N1G 5L3","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"CA","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","name":"Schema App Logo","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"identifier":{"@type":"PropertyValue","propertyID":"http:\/\/schemaapp.com\/ontology\/schemamodel#EntityHome","value":"True","name":"Entity Home","@id":"https:\/\/www.schemaapp.com\/#PropertyValue"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"How to Use the Schema Paths Tool","item":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-use-the-schema-paths-tool\/#breadcrumbitem"}]}]