[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/","audience":"https:\/\/schema.org\/PeopleAudience","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"inLanguage":"en-CA","potentialAction":[{"@type":"ScheduleAction","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#BlogPosting_potentialAction_ScheduleAction","url":"https:\/\/www.schemaapp.com\/book-a-demo\/"}],"image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_0_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/Google-Search-Consoles-main-interface-showing-a-Performance-graph-600x225.png?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_1_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/GSC-clicks-and-impressions-example-600x201.jpg?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_2_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/2025-03-20_14-30-54-600x528.jpg?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_3_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/2025-03-20_14-31-51-600x590.jpg?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_4_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/2025-03-20_14-32-44-600x223.jpg?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_5_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/2025-03-20_14-33-46-600x304.jpg?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_6_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/2025-03-20_14-38-06-600x286.jpg?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_7_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/2025-03-20_14-39-05-600x315.jpg?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_8_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/2025-03-20_14-39-20-600x420.jpg?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_9_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/2025-03-20_14-37-15-600x288.jpg?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_10_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/2025-03-20_14-40-44-600x357.jpg?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_11_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/12\/2025-03-20_14-41-45-600x802.jpg?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#Highlight20251010191959150-393688_12_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/12\/Martha.png?strip=all&lossy=1&resize=100%2C100&ssl=1"}],"name":"How to Measure the Impact of Structured Data for Rich Results in Google Search Console","dateModified":"2025-04-03T16:58:59+00:00","headline":"How to Measure the Impact of Structured Data for Rich Results in Google Search Console","timeRequired":"PT12M","datePublished":"2020-12-22T22:35:14+00:00","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/","description":"A step by step guide on how to measure the impact of structured data for rich results in Google Search Console.","keywords":["Google Search Console","Rich Results","Schema Markup","Schema Performance Analytics","Structured Data"],"about":[{"name":"Google Search Console","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/CreativeWork_googlesearchconsole_4a1a30fb1346e7d682df36d8bb1f91339ac4bbc8c311ad12670e64abfb861ddc","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/www.wikidata.org\/entity\/Q328216","https:\/\/en.wikipedia.org\/wiki\/Google_Search_Console"]},{"name":"Google Search Console","@id":"https:\/\/www.schemaapp.com\/glossary\/#Highlight-20240109181252822_32_DefinedTermSet_hasDefinedTerm_DefinedTerm","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}},{"name":"Structured data","@id":"https:\/\/www.schemaapp.com\/author\/justin-price\/#Highlight20260107163423960-1403765_0_ProfilePage_mainEntity_Person_knowsAbout_Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}}],"author":[{"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person","@type":"Person","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/","https:\/\/x.com\/marthavanberkel","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"]}],"mentions":[{"name":"search engine results page","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_searchengineresultspage_fc351d53a5a5c8aa8a6fa6775b3ced6bde13e7775049916994fe7b047ef46480","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0118sgdl","http:\/\/www.wikidata.org\/entity\/Q2704141","https:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page"]},{"name":"Google Search Console","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/CreativeWork_googlesearchconsole_4a1a30fb1346e7d682df36d8bb1f91339ac4bbc8c311ad12670e64abfb861ddc","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/www.wikidata.org\/entity\/Q328216","https:\/\/en.wikipedia.org\/wiki\/Google_Search_Console"]},{"name":"Google","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/CreativeWorkOrganization_google_eda28760af1a6ffce30e4d19a9fc403420b471b5ecbe28ffdfdfd947d996943c","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q95"},{"name":"markup language","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_markuplanguage_f68cd70dfc5188eb7c47588145c7f80cdca987953ec2db2c273c4834b27c3e7b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/04s5c","http:\/\/www.wikidata.org\/entity\/Q37045","https:\/\/en.wikipedia.org\/wiki\/Markup_language"]},{"name":"Google Search","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/CreativeWork_googlesearch_4ff621cf5f63b8ac6c410fcee4fef9f93558df7725ee7e50d92a7c20136fb03f","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0387r","http:\/\/www.wikidata.org\/entity\/Q9366","https:\/\/en.wikipedia.org\/wiki\/Google_Search"]},{"name":"computer performance","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_computerperformance_5ed483c18df214256c959f3d9ef67e469d32d1f9371a9974cd11c570506e7ad6","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q1197550"},{"name":"report","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_report_a86596c7c842ef65d1cbbc393e770461c52116e26667b7d4de32f746557b3a9e","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0chln1","http:\/\/www.wikidata.org\/entity\/Q10870555","https:\/\/en.wikipedia.org\/wiki\/Report"]},{"name":"Rich Result Testing Tool","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/what-is-smv-schema-org-markup-validator\/#Thing2","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}},{"name":"Google Search Console","@id":"https:\/\/www.schemaapp.com\/glossary\/#Highlight-20240109181252822_32_DefinedTermSet_hasDefinedTerm_DefinedTerm","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}},{"name":"GSC Enhancement Report","@id":"https:\/\/www.schemaapp.com\/glossary\/#Highlight-20240109181252822_34_DefinedTermSet_hasDefinedTerm_DefinedTerm","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}},{"name":"Schema App Analyzer","@id":"https:\/\/www.schemaapp.com\/solutions\/schema-app-analyzer\/#SoftwareApplication","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}},{"name":"Schema Performance Analytics (SPA)","@id":"https:\/\/www.schemaapp.com\/glossary\/#Highlight-20240109181252822_76_DefinedTermSet_hasDefinedTerm_DefinedTerm","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}},{"name":"Rich Result","@id":"https:\/\/www.schemaapp.com\/glossary\/#Highlight-20240109181252822_66_DefinedTermSet_hasDefinedTerm_DefinedTerm","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}},{"name":"Google","@id":"https:\/\/www.schemaapp.com\/schema-markup-resources\/prepare-for-ai-search-ebook\/#Organization_google_kg%3A%2Fm%2F045c7b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.wikidata.org\/entity\/Q95","kg:\/m\/045c7b","https:\/\/en.wikipedia.org\/wiki\/Google"]},{"name":"Schema App","@id":"https:\/\/www.schemaapp.com\/#Organization","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/twitter.com\/schemaapptool","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"]},{"name":"Schema Performance Analytics","@id":"https:\/\/www.schemaapp.com\/solutions\/schema-performance-analytics\/#SoftwareApplication","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"}}]},{"@context":"http:\/\/schema.org","@type":"Organization","areaServed":["https:\/\/www.wikidata.org\/wiki\/Q16","https:\/\/www.wikidata.org\/wiki\/Q46","https:\/\/www.wikidata.org\/wiki\/Q49","https:\/\/www.wikidata.org\/wiki\/Q664","https:\/\/www.wikidata.org\/wiki\/Q30","https:\/\/www.wikidata.org\/wiki\/Q408","http:\/\/www.wikidata.org\/entity\/Q13780930"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"slogan":"Our purpose is to build meaningful connections, with each other, our customers and the data so that we are all understood.","foundingDate":"2016","location":"http:\/\/www.wikidata.org\/entity\/Q504114","description":"Schema App helps you build and govern your semantic data layer using schema markup so AI and search engines understand your brand accurately, improving visibility, trust, and performance.","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","knowsLanguage":"https:\/\/www.schemaapp.com\/about\/#Language","email":"support@schemaapp.com","contactPoint":[{"@type":"ContactPoint","email":"Support@schemaapp.com","name":"Customer Support","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint"},{"@type":"ContactPoint","areaServed":["https:\/\/www.schemaapp.com\/contact\/#Place","Worldwide"],"telephone":"+18554448624","email":"Hello@schemaapp.com","name":"General Enquiries","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint1"}],"founder":[{"@type":"Person","sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"],"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person"},{"@type":"Person","sameAs":["https:\/\/x.com\/vberkel","https:\/\/g.co\/kgs\/z4aK6i","https:\/\/www.linkedin.com\/in\/markvanberkel\/"],"name":"Mark van Berkel","url":"https:\/\/www.schemaapp.com\/author\/vberkel\/","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mainEntity_Person"}],"knowsAbout":[{"@type":"Thing","sameAs":["kg:\/g\/11fjx_wmtf","https:\/\/www.wikidata.org\/wiki\/Q33002955","https:\/\/en.wikipedia.org\/wiki\/Knowledge_graph"],"name":"Knowledge Graph","@id":"https:\/\/www.schemaapp.com\/#Thing"},{"@type":"DefinedTerm","sameAs":["https:\/\/en.wikipedia.org\/wiki\/JSON-LD","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942"],"name":"JSON-LD","@id":"https:\/\/www.schemaapp.com\/glossary\/#javascript-object-notation-for-linked-data-jsonld"},{"@type":"DefinedTerm","sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","name":"Structured Data","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing"},{"@type":"Intangible","name":"Semantic Search Engine Optimization","alternateName":"Semantic SEO","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-semantic-seo\/#Intangible"}],"address":{"@type":"PostalAddress","streetAddress":"301 - 100 Stone Road","postalCode":"N1G 5L3","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"CA","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","name":"Schema App Logo","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"identifier":{"@type":"PropertyValue","propertyID":"http:\/\/schemaapp.com\/ontology\/schemamodel#EntityHome","value":"True","name":"Entity Home","@id":"https:\/\/www.schemaapp.com\/#PropertyValue"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema Markup","item":"https:\/\/www.schemaapp.com\/schema-markup\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"How to Measure the Impact of Structured Data for Rich Results in Google Search Console","item":"https:\/\/www.schemaapp.com\/schema-markup\/how-to-measure-the-impact-of-structured-data\/#breadcrumbitem"}]}]