Google Analytics allows you to track and report website traffic at the URL level. Schema App’s Enhanced Analytics reports allow you to dive deeper and learn about your traffic at a more granular level. Imagine being able to understand which elements on a page are generating the most interest! For instance:
- Blog/content – Learning which author or topics generate the most traffic in a month could drive content strategy decisions. If you understood that articles with video content resulted in more traffic, you might choose to incorporate videos into more of your articles.
- Product – If you knew how many reviews & ratings you needed before you experienced diminishing returns, you would know when to stop pursuing additional reviews. Suppose the data helped you to identify a product feature common to your most popular product pages. Using this information might justify the strategy of incorporating that feature into more of your products.
- Events – Understanding the event types, venues, or performers that attract the most attention could help you to make better decisions regarding the functions you host.
- Local business/multi-location – Being able to compare and quantify the effectiveness of different calls-to-action could help you to design a more effective website.
Setting up your report
Step 1: Create a New Report
Create a new report – Log in to your Schema App account, navigate to “ Analytics”, then click “New Report”.
Step 2: Grant Schema App Access to Google Analytics
Click, “Authenticate with Google” to grant Schema App the access required to create Custom Dimensions and upload data to your Google Analytics Account.
Please Note: You must authenticate with an account that has “edit access to the relevant Property within Google Analytics.
Step 3: Choose a Web Property
Select the web property that the Enhanced Analytics report is relevant for. The list will include all the web properties tied to the Google account that you authenticated with.
Step 4: Select a Template
Choose one of the four templates. To select a report, click on the name of the report and then click “OK”. Your four options are Ecommerce, Event, Multi-location, and Publisher. To view the custom dimensions associated with each template, click “Show Details”.
Step 5: Custom Data Source ID
Copy and paste the Custom Data Source ID into Schema App. If you’re unsure where to find the Custom Data Source ID, then click on the blue “How do I get my Custom Data Source ID?” button. This will reveal a detailed guide.
For now, you are done. Once you’ve saved the Custom Data Source ID, Schema App will automatically schedule a crawl of the relevant website.
After this crawl is complete, your data will be uploaded to Google Analytics and the upload status in Google Analytics should say “Completed”.
Review Results & Take Action
Use your detailed reports to make data-driven business decisions.
QUESTION: Which blog author retains the attention of your viewers?
ANSWER: Blog posts authored by Martha drive the most sessions.
ACTION: Publish and market more blogs from Martha.
QUESTION: Which blog category gets the most page views?
ANSWER: Visitors to your site are most interested in blog posts that contain ‘tips’.
ACTION: Include more tips in your content and market appropriately.
If you are interested in having a conversation with us regarding how you can leverage the power of Schema App’s Enhanced Analytics, please don’t hesitate to reach out!