[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/ecommerce-strategies-for-successful-brands-in-search\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/ecommerce-strategies-for-successful-brands-in-search\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":"en-CA","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/ecommerce-strategies-for-successful-brands-in-search\/#Highlight20251010191959150-393688_0_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/03\/Blue-Yeti-Microphones-min-e1624391154770.png?strip=all&lossy=1&resize=758%2C446&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/ecommerce-strategies-for-successful-brands-in-search\/#Highlight20251010191959150-393688_1_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2022\/12\/Keen-Footwear-%E2%80%93-Review-Snippet.png?strip=all&lossy=1&resize=800%2C300&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/ecommerce-strategies-for-successful-brands-in-search\/#Highlight20251010191959150-393688_2_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/12\/Martha.png?strip=all&lossy=1&resize=100%2C100&ssl=1"}],"timeRequired":"PT7M","potentialAction":[{"@type":"ScheduleAction","@id":"https:\/\/www.schemaapp.com\/schema-markup\/ecommerce-strategies-for-successful-brands-in-search\/#BlogPosting_potentialAction_ScheduleAction","url":"https:\/\/www.schemaapp.com\/book-a-demo\/"}],"dateModified":"2024-12-18T20:20:39+00:00","datePublished":"2021-03-19T12:00:28+00:00","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/ecommerce-strategies-for-successful-brands-in-search\/","headline":"eCommerce Schema Markup Strategies for Successful Brands","name":"eCommerce Schema Markup Strategies for Successful Brands","description":"These advanced SEO strategies will help to set your eCommerce website and brand up for success in search engine page results.","keywords":["Ecommerce","Product","Review","Rich Results","Schema Markup","SEO"],"mentions":[{"name":"Google","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/CreativeWorkOrganization_google_eda28760af1a6ffce30e4d19a9fc403420b471b5ecbe28ffdfdfd947d996943c","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q95"},{"@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Person_marthavanberkel_ff1d9eb70451757a1382553ebc2c9a807b7edd10102d6b906fb95e0853b95edb","@type":"Thing","name":"Martha van Berkel","sameAs":"http:\/\/www.crunchbase.com\/person\/martha-van-berkel","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"}},{"name":"search engine results page","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_searchengineresultspage_fc351d53a5a5c8aa8a6fa6775b3ced6bde13e7775049916994fe7b047ef46480","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0118sgdl","http:\/\/www.wikidata.org\/entity\/Q2704141","https:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page"]},{"name":"Schema App","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Organization_schemaapp_c2559386ee1ab0f8965b867807296e39e3cf6eaa08507b8fb1a67e55af68af25","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.crunchbase.com\/organization\/hunch-manifest-inc","https:\/\/www.google.com\/search?kgmid=\/g\/12qgjzks0"]},{"name":"Yandex","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Organization_yandex_2985299434fbd4b11f316f74ce4aafa31386524040820ed370613f9ab21de829","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/g\/113qbjkwb","http:\/\/g.co\/kg\/m\/08rbfg","http:\/\/www.wikidata.org\/entity\/Q5281","https:\/\/en.wikipedia.org\/wiki\/Yandex"]},{"name":"Cisco Systems","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Organization_ciscosystems_f8b2bda67e908d9be5f23c873a86a8cbb1e00fc88510f44cdda6c7584fb81535","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0dmtp","http:\/\/www.wikidata.org\/entity\/Q173395","https:\/\/en.wikipedia.org\/wiki\/Cisco"]},{"name":"Blue Microphones","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Organization_bluemicrophones_c63411ef27e8bfcd5690268958047bbde6f5bdd93a17f568921d7a5e390fce28","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/051zbrq","http:\/\/www.wikidata.org\/entity\/Q4929431","https:\/\/en.wikipedia.org\/wiki\/Blue_Microphones"]},{"name":"microphone","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_microphone_c4f78436a8890bef83b0c721802ae3ba89d19252197f0f779766be7bfa4d3969","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0hg7b","http:\/\/www.wikidata.org\/entity\/Q46384","https:\/\/en.wikipedia.org\/wiki\/Microphone"]},{"name":"Amazon","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Organization_amazon_1e292016f8e51e19ac9a992925d72ccbc281866cac376108457c11c9c477223a","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q3884"},{"name":"product description","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_productdescription_15286794c78f8c2634324826708662d04c3d65c1def98bece380c8900d46897f","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q7247757"},{"name":"search engine optimization","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_searchengineoptimization_da196086afa7a7f7348fbec7690f8e80ae5cc82f376f6f68ab7f59aefdd2c0ea","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/019qb_","http:\/\/www.wikidata.org\/entity\/Q180711","https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"]},{"name":"availability","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_availability_123553393c675107239d96547677015e9b03b3c99d51449a5a8efe875305293e","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q384871"},{"name":"image resolution","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_imageresolution_d9e0c21cce2e98a1468482c37801a2ae11c8bb9572d4e577e4d6d2190eaa71a0","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q210521"},{"name":"product","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_product_a1ff4ebb14e85865f35d8b66a6adc26413ea326541f459a57c512c88e8ecabae","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q2424752"},{"name":"review","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_review_41debf17a5d6d09f6acf239e4671318738a35735ed8c7eb4f1fa63ac2bd84746","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/02mz1d","http:\/\/www.wikidata.org\/entity\/Q265158","https:\/\/en.wikipedia.org\/wiki\/Review"]},{"name":"Product Schema Markup","@id":"https:\/\/www.schemaapp.com\/tutorials\/#Highlight20250704171123823-380237_5_CollectionPage_mainEntity_ItemList_itemListElement_HowTo","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Google","@id":"https:\/\/www.schemaapp.com\/schema-markup-resources\/prepare-for-ai-search-ebook\/#Organization_google_kg%3A%2Fm%2F045c7b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.wikidata.org\/entity\/Q95","kg:\/m\/045c7b","https:\/\/en.wikipedia.org\/wiki\/Google"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Google Merchant Center","@id":"https:\/\/www.schemaapp.com\/glossary\/#Highlight-20240109181252822_31_DefinedTermSet_hasDefinedTerm_DefinedTerm","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}}],"about":[{"name":"e-commerce","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_e-commerce_2b7153d277227e633025de72f1ee7c756fabbb5117271621cdedf73baf910ff8","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/02m96","http:\/\/www.wikidata.org\/entity\/Q484847","https:\/\/en.wikipedia.org\/wiki\/E-commerce"]}],"author":[{"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person","@type":"Person","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/","https:\/\/x.com\/marthavanberkel","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"]}]},{"@context":"http:\/\/schema.org","@type":"Organization","contactPoint":[{"@type":"ContactPoint","email":"Support@schemaapp.com","name":"Customer Support","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint"},{"@type":"ContactPoint","areaServed":["https:\/\/www.schemaapp.com\/contact\/#Place","Worldwide"],"telephone":"+18554448624","email":"Hello@schemaapp.com","name":"General Enquiries","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint1"}],"founder":[{"@type":"Person","sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"],"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person"},{"@type":"Person","sameAs":["https:\/\/x.com\/vberkel","https:\/\/g.co\/kgs\/z4aK6i","https:\/\/www.linkedin.com\/in\/markvanberkel\/"],"name":"Mark van Berkel","url":"https:\/\/www.schemaapp.com\/author\/vberkel\/","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mainEntity_Person"}],"knowsAbout":[{"@type":"DefinedTerm","sameAs":["kg:\/g\/11fjx_wmtf","https:\/\/www.wikidata.org\/wiki\/Q33002955","https:\/\/en.wikipedia.org\/wiki\/Knowledge_graph"],"name":"Knowledge Graph","@id":"https:\/\/www.schemaapp.com\/#Thing"},{"@type":"DefinedTerm","sameAs":["https:\/\/en.wikipedia.org\/wiki\/JSON-LD","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942"],"name":"JSON-LD","@id":"https:\/\/www.schemaapp.com\/glossary\/#javascript-object-notation-for-linked-data-jsonld"},{"@type":"DefinedTerm","sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","name":"Structured Data","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing"},{"@type":"Intangible","name":"Semantic Search Engine Optimization","alternateName":"Semantic SEO","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-semantic-seo\/#Intangible"}],"address":{"@type":"PostalAddress","streetAddress":"301 - 100 Stone Road","postalCode":"N1G 5L3","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"CA","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","name":"Schema App Logo","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"identifier":{"@type":"PropertyValue","propertyID":"http:\/\/schemaapp.com\/ontology\/schemamodel#EntityHome","value":"True","name":"Entity Home","@id":"https:\/\/www.schemaapp.com\/#PropertyValue"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"areaServed":["https:\/\/www.wikidata.org\/wiki\/Q16","https:\/\/www.wikidata.org\/wiki\/Q46","https:\/\/www.wikidata.org\/wiki\/Q49","https:\/\/www.wikidata.org\/wiki\/Q664","https:\/\/www.wikidata.org\/wiki\/Q30","https:\/\/www.wikidata.org\/wiki\/Q408","http:\/\/www.wikidata.org\/entity\/Q13780930"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"slogan":"Our purpose is to build meaningful connections, with each other, our customers and the data so that we are all understood.","foundingDate":"2016","location":"http:\/\/www.wikidata.org\/entity\/Q504114","description":"Schema App helps you build and govern your semantic data layer using schema markup so AI and search engines understand your brand accurately, improving visibility, trust, and performance.","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","knowsLanguage":"https:\/\/www.schemaapp.com\/about\/#Language","email":"support@schemaapp.com","@id":"https:\/\/www.schemaapp.com\/#Organization"}]