[[{"@type":["Article"],"@id":"https:\/\/www.schemaapp.com\/schema-markup\/creating-collectionpage-schema-markup-using-the-schema-app-editor\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-markup\/creating-collectionpage-schema-markup-using-the-schema-app-editor\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":"en-CA","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/creating-collectionpage-schema-markup-using-the-schema-app-editor\/#Highlight20251010191959150-393688_0_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2019\/07\/Schema.Org-Markup-Validator.png?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/creating-collectionpage-schema-markup-using-the-schema-app-editor\/#Highlight20251010191959150-393688_1_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/07\/search.google.com_test_rich-resultsHighRes-Screenshot.png?strip=all&lossy=1&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup\/creating-collectionpage-schema-markup-using-the-schema-app-editor\/#Highlight20251010191959150-393688_2_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/12\/Martha.png?strip=all&lossy=1&resize=100%2C100&ssl=1"}],"dateModified":"2026-07-16T18:06:07+00:00","datePublished":"2020-06-24T20:39:33+00:00","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-markup\/creating-collectionpage-schema-markup-using-the-schema-app-editor\/","timeRequired":"PT5M","potentialAction":[{"@type":"ScheduleAction","@id":"https:\/\/www.schemaapp.com\/schema-markup\/creating-collectionpage-schema-markup-using-the-schema-app-editor\/#Article_potentialAction_ScheduleAction","url":"https:\/\/www.schemaapp.com\/book-a-demo\/"}],"headline":"Creating \u201cCollectionPage\u201d Schema Markup","name":"Creating \u201cCollectionPage\u201d Schema Markup","description":"Learn how to add schema markup for a CollectionPage using Schema App's structured data solutions.","keywords":["Explainers","JSON-LD","Schema App","Schema Markup","Schema.Org","SEO","Structured Data","Tutorial"],"articleBody":"Often, selecting a Schema.org type to define a web page is pretty straightforward. If there\u2019s price and quantity information, it\u2019s probably a Product. If there\u2019s author and date published information, it\u2019s likely an Article. \nBut what about pages with many different types of content without a main focus? The answer is CollectionPage. \nSchema.org defines this type as \u201cWeb page type: Collection page.\u201d This definition, being quite vague, means its use cases are pretty flexible. Here at Schema App, we use the CollectionPage type when a single web page has a collection of things without an implied hierarchy. \nWhat does that mean? \nWhen developing a strategy for your schema markup, understanding the intent of a web page and its place in the site architecture is essential. If a page is mostly intended as an article that contains a small FAQ section, there\u2019s an implied hierarchy that the article is the most important piece of content. So, this would be marked up as an Article containing an FAQPage. \nIf the page is more of a landing page with equally important content and links intended to bring users to other parts of the site, there\u2019s a good chance it\u2019s a CollectionPage. \nProperties for the CollectionPage Type\nWhile a CollectionPage isn\u2019t eligible for rich results, it can contain other data items that are. \nFor example, it may contain an Article while also mentioning a Product, both of which are eligible for rich results. Since the CollectionPage isn\u2019t a Google Feature, it has no required or recommended properties. That being said, there are a number of properties available to this type that we recommend using to define your CollectionPage and how it relates to other data items. \nYour list could vary depending on what features you want to call out and what information is displayed on the page. Here are some of the schema.org properties that we recommend marking up on your CollectionPage:\n\nabout: What the page is about. This property can connect to any type of Thing, be it a Service, an Organization, or the URL of a Wikipedia page that defines a particular topic.\nhasPart: A strong connector for linking to a CreativeWork that is a part of the collection page. Some subclasses of CreativeWork that are commonly used are Article and FAQPage. \nmentions: A weaker connector that can link to any type of Thing. This is a good property to use when connecting to something that isn\u2019t a CreativeWork, such as a Product, Organization or Service.\nauthor\/publisher\/creator: The author, publisher, or creator of the collection page. These properties are a good way to connect to an Organization and its associated brand information.\nsignificantLink: One of the more significant URLs on the page. Typically, these are the non-navigation links that are clicked on the most.\n\nStructured data markup has benefits beyond rich results. By defining your data items using @ids (aka URIs), you are defining these objects as distinct entities with their own properties and relationships to other entities. Once defined, these entities can be linked to a search engine\u2019s knowledge graph, helping Google to match your page with more relevant search queries.\nHow to Create CollectionPage Schema Markup\nLearn how to create comprehensive and robust CollectionPage schema markup with the following tutorial using the Schema App Editor.\nStep One: Create a CollectionPage Data Item\n\nEvery schema class has a list of properties that can be used to define its features further.\nSchema App gives you access to all the Schema.org\/CollectionPage properties.\nYou can use our recommended list above as a starting point to call out the information listed on your web page.\nWhen you login to Schema App, go to your Schema App Editor, search for \u201cCollection Page\u201d, and click \u201cCreate\u201d.\n\nStep Two: Provide a name and URL for this data item\n\nYou will be asked to provide a name for this data item and the URL.\nThis is the URL where your schema markup will be deployed.\nSchema App will load all of the properties available for CollectionPage, according to Schema.org.\n\nStep Three: Populate all required and any applicable recommended properties\n\nAs mentioned, you\u2019ll notice that this type doesn\u2019t have any required properties since requirements are only applied to data items eligible for Google\u2019s Rich Results.\nWe recommend filling in the properties listed above, linking to existing data items, or creating new ones as required.\nClick \u201cDone\u201d. Your JSON-LD will be created.\n\nWe put together a video tutorial to walk you through your review schema markup. We hope you find it helpful!\n\n \nFor more information on creating CollectionPage schema markup, including examples of JSON-LD code to help you get started, see our Knowledge Base Support article here.\nTesting Your CollectionPage Schema Markup\nSchema Markup Validator\nThe Schema Markup Validator (SMV) was modelled after and has officially replaced Google\u2019s Structured Data Testing Tool (SDTT). Many SEOs still prefer the SDTT, as the SMV only validates your schema.org syntax and does not show your eligibility for rich results. Learn more about the SMV here.\n\nRich Results Testing Tool\nGoogle\u2019s Rich Results Testing Tool helps you to see which rich results can be generated by the structured data it contains.\n\nFrequently Asked Questions about CollectionPage Schema Markup\nWhat is CollectionPage schema?\nSchema.org defines this type as: \u201cWeb page type: Collection page.\u201d This definition, being quite vague, means its use cases are pretty flexible. At Schema App, we use the CollectionPage type when a single web page has a collection of things without an implied hierarchy.\nWhat is the correct way to use the CollectionPage type?\nIf the page is more of a landing page with equally important content and links intended to bring users to other parts of the site, there\u2019s a good chance it\u2019s a CollectionPage. \nIs a CollectionPage eligible for rich results?\nWhile a CollectionPage isn\u2019t eligible for rich results, it can contain other data items that are. For example, it may contain an Article and an FAQPage while also mentioning a Product, some of which are eligible for rich results.\nDo you need help creating CollectionPage schema markup for your website?Let\u2019s Talk\nMartha van Berkel CEO, Co-founder Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. She focuses on helping marketing teams navigate the shift from traditional SEO to AI-driven discovery by establishing a structured source of truth for their content.\n","about":[{"name":"XML schema","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_xmlschema_88d396fd8959d24a9a632e6fe6a37044150b9e66b0265b815110d931b680f0ce","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/03gmpl","http:\/\/www.wikidata.org\/entity\/Q1043076","https:\/\/en.wikipedia.org\/wiki\/XML_schema"]},{"name":"markup 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