[{"@type":["Book","Product"],"@id":"https:\/\/www.schemaapp.com\/schema-markup-resources\/how-to-drive-your-content-marketing-strategy-using-content-knowledge-graphs\/#Book_Product","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":["https:\/\/www.schemaapp.com\/schema-markup-resources\/how-to-drive-your-content-marketing-strategy-using-content-knowledge-graphs\/","https:\/\/www.schemaapp.com\/schema-markup-resources\/how-to-drive-your-content-marketing-strategy-using-content-knowledge-graphs\/"],"inLanguage":"en","bookFormat":"https:\/\/schema.org\/EBook","potentialAction":[{"@type":"DownloadAction","@id":"https:\/\/www.schemaapp.com\/schema-markup-resources\/how-to-drive-your-content-marketing-strategy-using-content-knowledge-graphs\/#Book_Product_potentialAction_DownloadAction","name":"Download EBook"}],"datePublished":"2024","offers":[{"@type":"Offer","@id":"https:\/\/www.schemaapp.com\/schema-markup-resources\/how-to-drive-your-content-marketing-strategy-using-content-knowledge-graphs\/#Book_Product_offers_Offer","priceCurrency":"USD","availability":"https:\/\/schema.org\/InStock","price":"0"}],"bookEdition":"1st Edition","author":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"name":"How to Drive Your Content Marketing Strategy Using Content Knowledge Graphs","description":"In today\u2019s digital world, standing out online is more challenging than ever. As Content Marketers and SEO Professionals, we constantly seek ways to make our content more discoverable, relevant, and valuable.\nWhile you may be familiar with Schema Markup for SEO benefits, it is also the foundation for creating a powerful tool that extends far beyond traditional search optimization: Content Knowledge Graphs.\nThis eBook will explore how Content Knowledge Graphs can revolutionize your content strategy, providing benefits beyond SEO and preparing your content for the future of AI-driven search.\n","disambiguatingDescription":"In this eBook, you\u2019ll learn:\n\nWhat Content Knowledge Graphs are\nWhat elements of Schema Markup help form a Content Knowledge Graph\nHow Content Knowledge Graphs enhance both SEO and content strategy\nHow to build your Content Knowledge Graph\nHow Content Knowledge Graphs give you a comprehensive view of your content ecosystem, offering data-driven insights for your strategy\n\nYou can apply these insights to better inform your content strategies, boosting relevance and visibility in search and driving higher-quality traffic to your website.\n\n","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-markup-resources\/how-to-drive-your-content-marketing-strategy-using-content-knowledge-graphs\/#Book_Product_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2024\/10\/Content-KG-eBook-Graphics.png?strip=all&lossy=1&fit=768%2C768&ssl=1"}],"about":[{"name":"Content Knowledge Graph","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-a-content-knowledge-graph\/#Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Content Knowledge Graphs","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#Highlight20260107163423960-1403765_1_ProfilePage_mainEntity_Person_knowsAbout_Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Content Strategy","@id":"https:\/\/www.schemaapp.com\/author\/andreaschemaapp-com\/#Highlight20260107163423960-1403765_1_ProfilePage_mainEntity_Person_knowsAbout_Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","http:\/\/www.wikidata.org\/entity\/Q26813700"],"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"artificial intelligence","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_artificialintelligence_c8909d73cf62ba9e3a7aaf9f8df200671dabb01d64165d816ba4e813a3f0a0b3","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/aws.amazon.com\/m\/0mkz","http:\/\/www.wikidata.org\/entity\/Q11660","https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence","https:\/\/www.google.com\/search?kgmid=\/m\/0mkz"]},{"name":"search engine optimization","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_searchengineoptimization_da196086afa7a7f7348fbec7690f8e80ae5cc82f376f6f68ab7f59aefdd2c0ea","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/019qb_","http:\/\/www.wikidata.org\/entity\/Q180711","https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"]}]},{"@context":"http:\/\/schema.org","@type":"Organization","contactPoint":[{"@type":"ContactPoint","email":"Support@schemaapp.com","name":"Customer Support","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint"},{"@type":"ContactPoint","areaServed":["https:\/\/www.schemaapp.com\/contact\/#Place","Worldwide"],"telephone":"+18554448624","email":"Hello@schemaapp.com","name":"General Enquiries","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint1"}],"founder":[{"@type":"Person","sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"],"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person"},{"@type":"Person","sameAs":["https:\/\/x.com\/vberkel","https:\/\/g.co\/kgs\/z4aK6i","https:\/\/www.linkedin.com\/in\/markvanberkel\/"],"name":"Mark van Berkel","url":"https:\/\/www.schemaapp.com\/author\/vberkel\/","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mainEntity_Person"}],"knowsAbout":[{"@type":"DefinedTerm","sameAs":["kg:\/g\/11fjx_wmtf","https:\/\/www.wikidata.org\/wiki\/Q33002955","https:\/\/en.wikipedia.org\/wiki\/Knowledge_graph"],"name":"Knowledge Graph","@id":"https:\/\/www.schemaapp.com\/#Thing"},{"@type":"DefinedTerm","sameAs":["https:\/\/en.wikipedia.org\/wiki\/JSON-LD","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942"],"name":"JSON-LD","@id":"https:\/\/www.schemaapp.com\/glossary\/#javascript-object-notation-for-linked-data-jsonld"},{"@type":"DefinedTerm","sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","name":"Structured Data","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing"},{"@type":"Intangible","name":"Semantic Search Engine Optimization","alternateName":"Semantic SEO","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-semantic-seo\/#Intangible"}],"address":{"@type":"PostalAddress","streetAddress":"301 - 100 Stone Road","postalCode":"N1G 5L3","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"CA","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","name":"Schema App Logo","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"identifier":{"@type":"PropertyValue","propertyID":"http:\/\/schemaapp.com\/ontology\/schemamodel#EntityHome","value":"True","name":"Entity Home","@id":"https:\/\/www.schemaapp.com\/#PropertyValue"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"areaServed":["https:\/\/www.wikidata.org\/wiki\/Q16","https:\/\/www.wikidata.org\/wiki\/Q46","https:\/\/www.wikidata.org\/wiki\/Q49","https:\/\/www.wikidata.org\/wiki\/Q664","https:\/\/www.wikidata.org\/wiki\/Q30","https:\/\/www.wikidata.org\/wiki\/Q408","http:\/\/www.wikidata.org\/entity\/Q13780930"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"slogan":"Our purpose is to build meaningful connections, with each other, our customers and the data so that we are all understood.","foundingDate":"2016","location":"http:\/\/www.wikidata.org\/entity\/Q504114","description":"Schema App helps you build and govern your semantic data layer using schema markup so AI and search engines understand your brand accurately, improving visibility, trust, and performance.","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","knowsLanguage":"https:\/\/www.schemaapp.com\/about\/#Language","email":"support@schemaapp.com","@id":"https:\/\/www.schemaapp.com\/#Organization"}]