Learn the Basics of Schema Markup

The content on your website was built for the human eye, and search engines often struggle to accurately translate that content into useful information. 

When you add Schema Markup to your website, search engines can better understand your content and award you with a rich result on Google.

The Schema 101 introductory course will cover topics such as:

  • What is Schema Markup
  • What the Types and Properties are in Schema.org
  • How to Create a Schema Markup strategy


For more details, you can view our course curriculum below.

Course curriculum

  • 1

    Welcome to the course!

    • A message from the instructor

    • How to use this course

    • Before we begin...

  • 2

    Intro to Schema Markup

    • What is Schema Markup?

    • What is Schema.org?

    • 1. Rich Results

    • 2. Understanding Web Content

    • 3. Knowledge Graphs

    • Resource - Schema.org Website

    • Tool - Schema Validator

    • Resource - Rich Result Documentation

    • Tool - Rich Results Test

    • Intro to Schema Markup - Quiz

  • 3

    Strategy

    • Schema Strategy

    • Resource - Schema Strategy File

    • Tool - Schema Paths Tool

    • Strategy - Quiz

  • 4

    Authoring & Deployment

    • Authoring Methods

    • Best Practices

    • Tool - WikiData Lookup by Name

    • Authoring & Deployment - Quiz

  • 5

    Maintenance & Measurement

    • Fixing, Testing, and Assessing

    • Tool - Google Search Console

    • Maintenance & Measurement - Quiz

  • 6

    Next steps

    • What is Schema App?

    • Congrats!

    • Before you go...

Instructor

Product Manager, Schema App

Jasmine Drudge-Willson

Jasmine is the Product Manager at Schema App. She has a background in ontology and vocabulary development for linked open data projects and is passionate about building meaningful connections between people and the technology that they use. In her spare time, you'll find her hiking, reading, knitting, and making hobbit doors out of polymer clay.

Ready to enter the world of Schema Markup?

Register for our Schema 101 course to learn the basics of Schema Markup.

Reviews

5 star rating

Most complete Schema 101 ever seen

Jarno van Driel

Being a 10+ year structured data consultant myself I thought it'd be interesting to find out what this course does or doesn't mention; Boy was I up for a (po...

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Being a 10+ year structured data consultant myself I thought it'd be interesting to find out what this course does or doesn't mention; Boy was I up for a (positive) surprise... I've seen many similar attempts by a ton of different people/organizations, many of which were quite informative, though this short course definitely has to be the most complete, and to a certain degree even in-depth (for a 101???), introduction into structured data markup combined with the schema.org vocabulary I've ever come across. Besides the quality of the content it also has to be said that the delivery and presentation by Jasmine D. Willson made it very easy to digest it all. I expect complete novices will be able to follow along without any struggle and that even folks with a reasonable grasp of the topic will still discover some little gems they didn't know about.

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5 star rating

Awesome free course that will give you a good basic under...

Ralf Albers

Awesome free course that will give you a good basic understanding of Schema Markup. Will teach you more in 60 minutes than you can find and understand on the...

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Awesome free course that will give you a good basic understanding of Schema Markup. Will teach you more in 60 minutes than you can find and understand on the web yourself.

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5 star rating

Explained exceptionally well

Charles Almond

Excellent Schema starting class. Straightforward and directly to the point. Additional tools and links are provided.

Excellent Schema starting class. Straightforward and directly to the point. Additional tools and links are provided.

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5 star rating

Very helpful intro to schema

Scott Noe

Super easy to understand and insightful intro to schema. Helps steer you towards resources to learn more without being a sales pitch. Actual, usable, informa...

Read More

Super easy to understand and insightful intro to schema. Helps steer you towards resources to learn more without being a sales pitch. Actual, usable, information.

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5 star rating

Great Course

Iordanis Mengidis

Very simple and understandable information. A really take-to-action speed where you can implement the changes in your real website at the same time. Plus the...

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Very simple and understandable information. A really take-to-action speed where you can implement the changes in your real website at the same time. Plus the resources are worthy bookmarked and easy to understand.

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5 star rating

Great introduction to schema markup!

Louise Amor

A very clear course with some helpful resources providers by Schema App.

A very clear course with some helpful resources providers by Schema App.

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5 star rating

Satisfied

Periyasamy Naga

Well documented with resources.

Well documented with resources.

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