[{"@type":["Article"],"@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/introducing-schema-apps-entity-reports\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-tools\/introducing-schema-apps-entity-reports\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"},{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":"en-CA","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/introducing-schema-apps-entity-reports\/#Highlight20251010191959150-393688_0_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/07\/unnamed-scaled.png?strip=all&lossy=1&resize=699%2C307&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/introducing-schema-apps-entity-reports\/#Highlight20251010191959150-393688_1_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/07\/unnamed-1-scaled.png?strip=all&lossy=1&resize=699%2C245&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/introducing-schema-apps-entity-reports\/#Highlight20251010191959150-393688_2_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/07\/unnamed-2-scaled.png?strip=all&lossy=1&resize=699%2C223&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/introducing-schema-apps-entity-reports\/#Highlight20251010191959150-393688_3_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/07\/unnamed-3-scaled.png?strip=all&lossy=1&resize=699%2C165&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/introducing-schema-apps-entity-reports\/#Highlight20251010191959150-393688_4_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/07\/unnamed-4-scaled.png?strip=all&lossy=1&resize=699%2C251&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/introducing-schema-apps-entity-reports\/#Highlight20251010191959150-393688_5_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/07\/unnamed-5-scaled.png?strip=all&lossy=1&resize=699%2C89&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/introducing-schema-apps-entity-reports\/#Highlight20251010191959150-393688_6_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/07\/unnamed-6-scaled.png?strip=all&lossy=1&resize=699%2C616&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/introducing-schema-apps-entity-reports\/#Highlight20251010191959150-393688_7_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/12\/Jasmine-4.png?strip=all&lossy=1&resize=100%2C100&ssl=1"}],"dateModified":"2026-07-09T13:40:03+00:00","datePublished":"2025-07-11T20:55:25+00:00","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-tools\/introducing-schema-apps-entity-reports\/","timeRequired":"PT9M","potentialAction":[{"@type":"ScheduleAction","@id":"https:\/\/www.schemaapp.com\/schema-app-tools\/introducing-schema-apps-entity-reports\/#Article_potentialAction_ScheduleAction","url":"https:\/\/www.schemaapp.com\/book-a-demo\/"}],"headline":"Introducing Schema App\u2019s Entity Reports","name":"Introducing Schema App\u2019s Entity Reports","description":"Schema App\u2019s Entity Reports give SEO teams and strategists a clear view of entities identified through automated Entity Linking.","keywords":["Company News","Entities","Entity","entity hub","Entity Linking","Entity Reports","entity seo","Entity View","schema app solution"],"articleBody":"As AI transforms how we search for and discover content, SEO teams must evolve beyond keywords and focus on entities\u2014the clearly defined people, places, concepts, and organizations that drive meaning in content. Explicitly identifying these entities helps both traditional and AI-powered search engines return more relevant results, especially for nuanced or conversational queries.\nSchema App\u2019s Entity Linking feature supports this by automatically identifying named entities in your web content and linking them to authoritative sources such as Wikidata, Wikipedia, and Google\u2019s Knowledge Graph. The result: rich, structured data embedded in your Schema Markup\u2014without manual tagging.\nBut how do you know which entities have been identified and where they appear? That\u2019s where Schema App\u2019s Entity Reports come in. In this article, we will explore what these Entity Reports are and how they can be used to perform efficient entity audits, improve machine understanding with Knowledge Graph accuracy, and gain content insights for data-driven decision making.\nWhat are Entity Reports?\nEntity Reports, a key component of Schema App\u2019s Entity Hub solution, provide SEO teams and content strategists with a clear, structured view of the entities identified by Schema App\u2019s Entity Linking feature.\nThe Entity Reports provide two distinct views for reviewing and analyzing your entities:\n\nEntity View\nURL View\n\nEntity View Report\nThe Entity View report showcases the breadth of coverage for entities identified and embedded across the pages within an organization\u2019s Schema Markup.\n\nThis report can help users understand how widely each entity is covered across their content, enabling them to identify any entities that need editing and ensuring comprehensive coverage of key topics on their site.\nThe Entity View report contains the following columns:\n\nStatus: Indicates when an entity has been edited or blocked\nName: The name of each entity identified by our Entity Linking features on at least one URL\nURL Count: The count of URLs where the entity has been identified\nSame As: The URIs for the entity in Wikipedia, Wikidata, and\/or Google\u2019s Knowledge Graph\nType: The type of the entity as categorized in the Schema.org vocabulary\n\n\nEach entity has an associated \u201cActions\u201d button, which allows users to:\n\nSee the Schema Markup embedded on the URLs containing this entity\nAccess a list of URLs where this entity has been identified\nBlocks the entity from appearing in the Schema Markup of the pages on which the entity has been identified\nOpen the entity in the Entity Manager in order to edit its properties\n\nWhat Insights Can I Derive From the Entity View Report?\nThe Entity View report can be help users:\nDiscover Which Topics Your Content Currently Covers\nMany content marketing teams struggle with content analysis due to the scale and complexity of their websites. They often structure their content inventory using a relational database (e.g. tables), making it difficult to truly analyze the entities within their content and understand their content coverage. Imagine having to review the content on 400 blog articles to understand what topics you\u2019ve covered and what gaps you have in each piece of content.\nWith the Entity View Report, users can see how widely an entity is covered across their website.\nFor example, at Schema App, the most frequently covered entities on our website are Google, JSON-LD, and Schema Markup.\n\nThis aligns with our expectations, as these entities are central to what we do and the industry we operate in.\nOn the other hand, users might also discover certain top entities that are no longer relevant to their organization.\nFor instance, one of our customers was surprised to discover that \u201cCOVID-19\u201d was among the most covered entities in their content. This entity was often referenced in article introductions, saying things like \u201cin this era of COVID-19,\u201d even though the rest of the content had nothing to do with that entity. It resulted in content that may have otherwise been considered \u201cevergreen\u201d coming across as dated.\nWith this insight, they were able to use the Entity View report to:\n\nIdentify all content mentioning COVID-19\nAssess whether each mention was still relevant\nRemove or update content to better align with their current business goals\n\nIn addition to reviewing the relevance of an entity, users can also utilize the Entity View report to identify potential duplicate content. If certain entities appear too frequently across different pages, it could indicate dilution and redundancy in the content strategy.\nFor instance, if a specific entity is overrepresented, users can:\n\nPinpoint the URLs where it appears most often\nEvaluate whether the content is unnecessarily repeated\nConsolidate or refine pages to improve clarity and SEO performance\n\nIdentify Content Gaps and Opportunities\nHaving visibility on an organization\u2019s entity coverage across its content can help determine whether there are gaps in the content.\nWith the Entity View Report, one can see how many URLs an important entity is mentioned across a website. This insight could indicate a potential gap in entity coverage.\nFor example: The entity \u2018Knowledge Graph\u2019 is important to us at Schema App because it is a semantic data layer we produce through our Schema Markup implementation. However, this report shows it has only been identified on 5 URLs.\n\nThis suggests that we should create more content around this entity to gain more topical authority.\nBy understanding the current coverage of entities on the website, users can make informed decisions around future content creation and optimization strategies. They can prioritize their content creation strategy by entities and topics that align with their audience\u2019s ongoing interests and search trends.\nURL View Report\nThe URL View report showcases the URLs where specific entities have been identified.\n\nNote: The URL view report is only available to Schema App enterprise customers with a subscription to Entity Hub.\nThe URL View report contains the following columns:\n\nURL: A URL with at least one entity identified by External Entity Linking\nEntity Count: The number of entities identified on that URL\nEntity Names: A comma-separated list of the names of the entities identified on that URL (truncated)\n\nEach URL also has an associated Actions button which allows users to:\n\nAccess full list of names of the entities identified on that URL\nSee the Schema Markup generated for all the entities embedded on that URL\n\nWhat Insights Can I Derive From the URL View Report?\nContent Richness and Depth\nThe URL View report displays the number of entities identified on each individual webpage.\nPages with a high entity count could mean one of two things.\n1. The page is filled with robust content, and all the identified entities are indeed related to your content.\nFor example: This URL has 21 entities identified. The majority of these entities are relevant to our main topic, which is semantic SEO. This signals the robustness of this piece of content.\n\n\n2. The content on the page is not focused on a specific entity, and therefore has tons of irrelevant entities.\nIn this case, the user might decide to refine the content on that specific page to improve the relevancy of entities on it.\nFor pages with a low entity count, this may indicate that the content requires further enhancement.\nFor example: The URL \u2018What is Nesting in Schema Markup\u2019 only has 4 entities identified on the page. This could indicate that the content would benefit from further enhancement.\nBenefits of Using Entity Reports\nEfficient Entity Audits\nEntity Reports streamline content audits by providing a centralized view of all entities. Instead of manually checking for entity usage across different pieces of content, users can quickly access a comprehensive overview, making the auditing process more efficient and less time-consuming.\nImprove Knowledge Graph Accuracy\nAdditionally, Entity Reports help enhance the accuracy of a Knowledge Graph. By identifying where entities should be modified or managed, organizations can ensure their Knowledge Graph remains precise, well-structured, and aligned with their content strategy.\nGain Content Insights for Data-Driven Decision-Making\nThe tool also offers valuable content insights that support data-driven decision-making. By analyzing entity usage at a macro level, marketers and SEO professionals can identify patterns, pinpoint content gaps, and refine their strategies to enhance search overall performance.\nHow to Get Started\nIf you\u2019re an enterprise customer already using Entity Linking, you can access the Entity View report by logging into the Schema App platform and navigating to Entity Hub &gt; Entity Reports.\nTo unlock the full capabilities of Entity Reports, including the URL View Report, you\u2019ll need an active Entity Hub subscription. If you\u2019re interested in learning more about the Entity Hub, reach out to your Customer Success Manager to learn more.\nSee the Entities that Power Your Content &amp; SEO\nSchema App\u2019s Entity Reports mark a transformative step in how organizations can analyze, refine, and optimize their content strategy using their entity insights.\nBy providing clear visibility into the entities identified across your website, these reports empower teams to make data-driven decisions that enhance content coverage, reduce redundancy, and improve SEO performance.\nIf you\u2019re already a Schema App customer, contact your Customer Success Manager to discuss adding Entity Hub to your plan.\nIf you\u2019re new to Schema App, we\u2019d love to help you get started. Reach out to us here to learn more or request a demo.\nJasmine Drudge-Willson Product Manager Jasmine Drudge-Willson is a Product Manager at Schema App. With a background in taxonomy and ontology design, Jasmine applies that experience to the world of Entity SEO, helping structure how machines understand complex business information. Her work focuses on helping marketers grasp the value of knowledge graphs and use entity-driven insights to enhance their search visibility, improve data accuracy, and prepare for AI-driven search.\n","author":[{"name":"Jasmine Drudge-Willson","@id":"https:\/\/www.schemaapp.com\/author\/jasmine\/#ProfilePage_mainEntity_Person","@type":"Person","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"https:\/\/www.linkedin.com\/in\/jasmine-drudge-willson-aa418939\/","identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}}],"mentions":[{"name":"Enterprise Customer Success Manager","@id":"https:\/\/www.schemaapp.com\/about\/careers\/#Highlight20260409165002089-390794_0_AboutPage_mentions_WebPage","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"identifier":{"@type":"PropertyValue","name":"Source","value":"Internal"}},{"name":"Entity 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