[[{"@type":["BlogPosting"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-story-jarno-van-driel-future-schema-markup\/#BlogPosting","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-story-jarno-van-driel-future-schema-markup\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":"en-CA","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-story-jarno-van-driel-future-schema-markup\/#Highlight20251010191959150-393688_0_BlogPosting_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/12\/Martha.png?strip=all&lossy=1&resize=100%2C100&ssl=1"}],"timeRequired":"PT1 minuteM","dateModified":"2026-01-23T14:37:35+00:00","headline":"Schema Story: Jarno van Driel The future of schema markup","potentialAction":[{"@type":"ScheduleAction","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-story-jarno-van-driel-future-schema-markup\/#BlogPosting_potentialAction_ScheduleAction","url":"https:\/\/www.schemaapp.com\/book-a-demo\/"}],"datePublished":"2017-03-22T00:35:41+00:00","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-story-jarno-van-driel-future-schema-markup\/","description":"Join Martha and Jarno in an engaging 20-minute interview about the future applications of schema markup and how to get higher performing content","name":"Schema Story: Jarno van Driel The future of schema markup","keywords":["Interview","Schema Markup","Structured Data"],"about":[{"name":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","http:\/\/www.wikidata.org\/entity\/Q26813700"]},{"name":"XML schema","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_xmlschema_88d396fd8959d24a9a632e6fe6a37044150b9e66b0265b815110d931b680f0ce","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/03gmpl","http:\/\/www.wikidata.org\/entity\/Q1043076","https:\/\/en.wikipedia.org\/wiki\/XML_schema"]},{"name":"Jarno van Driel","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Person_jarnovandriel_9fec6c6d3e241de8b7b99744f6f3c1b3b9b591a9a458cdc2848f1890c923807b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.linkedin.com\/in\/jarno-van-driel-36a47075"},{"name":"markup language","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_markuplanguage_f68cd70dfc5188eb7c47588145c7f80cdca987953ec2db2c273c4834b27c3e7b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/04s5c","http:\/\/www.wikidata.org\/entity\/Q37045","https:\/\/en.wikipedia.org\/wiki\/Markup_language"]}],"author":[{"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person","@type":"Person","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/","https:\/\/x.com\/marthavanberkel","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"]}],"mentions":[{"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/","https:\/\/x.com\/marthavanberkel","https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"]},{"name":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data","http:\/\/www.wikidata.org\/entity\/Q26813700"]},{"name":"Schema App","@id":"https:\/\/www.schemaapp.com\/#Organization","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q","https:\/\/twitter.com\/schemaapptool"]},{"name":"Jarno van Driel","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Person_jarnovandriel_9fec6c6d3e241de8b7b99744f6f3c1b3b9b591a9a458cdc2848f1890c923807b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.linkedin.com\/in\/jarno-van-driel-36a47075"},{"name":"artificial intelligence","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_artificialintelligence_c8909d73cf62ba9e3a7aaf9f8df200671dabb01d64165d816ba4e813a3f0a0b3","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/aws.amazon.com\/m\/0mkz","http:\/\/www.wikidata.org\/entity\/Q11660","https:\/\/en.wikipedia.org\/wiki\/Artificial_intelligence","https:\/\/www.google.com\/search?kgmid=\/m\/0mkz"]},{"name":"Schema App","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Organization_schemaapp_c2559386ee1ab0f8965b867807296e39e3cf6eaa08507b8fb1a67e55af68af25","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["https:\/\/www.crunchbase.com\/organization\/hunch-manifest-inc","https:\/\/www.google.com\/search?kgmid=\/g\/12qgjzks0"]},{"name":"schema","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_schema_b1810c761c6ad07366ce180eb938be562b4e300fcde9a01cb588030485ba71ba","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/042cht","http:\/\/www.wikidata.org\/entity\/Q1051200","https:\/\/en.wikipedia.org\/wiki\/Schema_%28psychology%29"]},{"name":"XML schema","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_xmlschema_88d396fd8959d24a9a632e6fe6a37044150b9e66b0265b815110d931b680f0ce","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/03gmpl","http:\/\/www.wikidata.org\/entity\/Q1043076","https:\/\/en.wikipedia.org\/wiki\/XML_schema"]},{"name":"search engine optimization","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_searchengineoptimization_da196086afa7a7f7348fbec7690f8e80ae5cc82f376f6f68ab7f59aefdd2c0ea","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/019qb_","http:\/\/www.wikidata.org\/entity\/Q180711","https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization"]},{"name":"markup language","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_markuplanguage_f68cd70dfc5188eb7c47588145c7f80cdca987953ec2db2c273c4834b27c3e7b","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/04s5c","http:\/\/www.wikidata.org\/entity\/Q37045","https:\/\/en.wikipedia.org\/wiki\/Markup_language"]},{"name":"application","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_application_fee5ddb13b326d473f051a20359436e2cf27bf8c8983822427563089eb3f01d1","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/02bj4k","http:\/\/www.wikidata.org\/entity\/Q166142","https:\/\/en.wikipedia.org\/wiki\/Application_software"]},{"name":"view","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_view_312230e761fe9716b51846c7741ea04783d25dd4561c3a3cf4f13442d733c432","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q1329910"},{"name":"interview","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_interview_ecdc4f95f9ce08976802320da2e6a5887619cdc8289a8ce446a93ec7dad97184","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/01jdpf","http:\/\/www.wikidata.org\/entity\/Q178651","https:\/\/en.wikipedia.org\/wiki\/Interview"]},{"name":"chief executive officer","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_chiefexecutiveofficer_3c3048b68a8a85ded766bf8e01673cd008ce2eb6f1766d180996104e8d39fe11","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":["http:\/\/g.co\/kg\/m\/0dq_5","http:\/\/www.wikidata.org\/entity\/Q484876","https:\/\/en.wikipedia.org\/wiki\/Chief_executive_officer"]},{"name":"strategy","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_strategy_e56254f69e367ea58aa1b3e426b18010af33ac483f582633766371a8ca314d78","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q185451"},{"name":"structure","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_structure_6f9d40b7b18972136413d5794725b3bf067cb0f660dc070783015ee7886eea56","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q6671777"},{"name":"business","@id":"https:\/\/entity.schemaapp.com\/Ugozi_Edge_Inc\/Thing_business_eea36c5c37f37388e22d8ee099f54851513ea78416805a75e4dc748e18a84cef","@type":"Thing","@context":{"@vocab":"http:\/\/schema.org\/"},"sameAs":"http:\/\/www.wikidata.org\/entity\/Q4830453"}]},{"@context":"http:\/\/schema.org","@type":"Organization","contactPoint":[{"@type":"ContactPoint","email":"Support@schemaapp.com","name":"Customer Support","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint"},{"@type":"ContactPoint","areaServed":["https:\/\/www.schemaapp.com\/contact\/#Place","Worldwide"],"telephone":"+18554448624","email":"Hello@schemaapp.com","name":"General Enquiries","@id":"https:\/\/www.schemaapp.com\/contact\/#ContactPoint1"}],"founder":[{"@type":"Person","sameAs":["https:\/\/www.google.com\/search?kgmid=\/g\/11gb4pbrk8","https:\/\/x.com\/marthavanberkel","https:\/\/www.linkedin.com\/in\/martha-van-berkel\/"],"name":"Martha van Berkel","@id":"https:\/\/www.schemaapp.com\/author\/martha\/#ProfilePage_mainEntity_Person"},{"@type":"Person","sameAs":["https:\/\/x.com\/vberkel","https:\/\/g.co\/kgs\/z4aK6i","https:\/\/www.linkedin.com\/in\/markvanberkel\/"],"name":"Mark van Berkel","url":"https:\/\/www.schemaapp.com\/author\/vberkel\/","@id":"https:\/\/www.schemaapp.com\/author\/vberkel\/#ProfilePage_mainEntity_Person"}],"knowsAbout":[{"@type":"DefinedTerm","sameAs":["kg:\/g\/11fjx_wmtf","https:\/\/www.wikidata.org\/wiki\/Q33002955","https:\/\/en.wikipedia.org\/wiki\/Knowledge_graph"],"name":"Knowledge Graph","@id":"https:\/\/www.schemaapp.com\/#Thing"},{"@type":"DefinedTerm","sameAs":["https:\/\/en.wikipedia.org\/wiki\/JSON-LD","kg:\/m\/0hzq_55","https:\/\/www.wikidata.org\/wiki\/Q6108942"],"name":"JSON-LD","@id":"https:\/\/www.schemaapp.com\/glossary\/#javascript-object-notation-for-linked-data-jsonld"},{"@type":"DefinedTerm","sameAs":["http:\/\/www.wikidata.org\/entity\/Q26813700","kg:\/m\/05p2j70","https:\/\/en.wikipedia.org\/wiki\/Structured_data"],"description":"information with a formal data model","name":"Structured Data","alternateName":"Schema Markup","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-schema-markup-a-guide-to-structured-data\/#Thing"},{"@type":"Intangible","name":"Semantic Search Engine Optimization","alternateName":"Semantic SEO","@id":"https:\/\/www.schemaapp.com\/schema-markup\/what-is-semantic-seo\/#Intangible"}],"address":{"@type":"PostalAddress","streetAddress":"301 - 100 Stone Road","postalCode":"N1G 5L3","addressRegion":"Ontario","addressLocality":"Guelph","addressCountry":"CA","name":"Schema App Address","@id":"https:\/\/www.schemaapp.com\/#PostalAddress"},"logo":{"@type":"ImageObject","width":"290","height":"93","name":"Schema App Logo","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2020\/07\/SA_Logo_Main_Orange_w300-1.png?strip=all&lossy=1&ssl=1"},"identifier":{"@type":"PropertyValue","propertyID":"http:\/\/schemaapp.com\/ontology\/schemamodel#EntityHome","value":"True","name":"Entity Home","@id":"https:\/\/www.schemaapp.com\/#PropertyValue"},"potentialAction":{"@type":"ScheduleAction","name":"Schedule a Demo","url":"https:\/\/www.schemaapp.com\/book-a-demo\/","@id":"https:\/\/www.schemaapp.com\/#ScheduleAction"},"image":{"@type":"ImageObject","width":"1350","height":"650","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1","@id":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/04\/Schema-App-Featured-Image.png?strip=all&lossy=1&ssl=1"},"areaServed":["https:\/\/www.wikidata.org\/wiki\/Q16","https:\/\/www.wikidata.org\/wiki\/Q46","https:\/\/www.wikidata.org\/wiki\/Q49","https:\/\/www.wikidata.org\/wiki\/Q664","https:\/\/www.wikidata.org\/wiki\/Q30","https:\/\/www.wikidata.org\/wiki\/Q408","http:\/\/www.wikidata.org\/entity\/Q13780930"],"keywords":["Structured Data","Knowledge Graph","Rich Results","Semantic Search","Search Engine Optimization","Schema Markup","Semantic Technology"],"slogan":"Our purpose is to build meaningful connections, with each other, our customers and the data so that we are all understood.","foundingDate":"2016","location":"http:\/\/www.wikidata.org\/entity\/Q504114","description":"Schema App helps you build and govern your semantic data layer using schema markup so AI and search engines understand your brand accurately, improving visibility, trust, and performance.","sameAs":["https:\/\/www.instagram.com\/lifeatschemaapp\/","https:\/\/www.linkedin.com\/company\/2480720\/","https:\/\/twitter.com\/schemaapptool","https:\/\/www.youtube.com\/channel\/UCqVBXnwZ3YNf2BVP1jXcp6Q"],"legalName":"Hunch Manifest Inc","name":"Schema App","telephone":"+18554448624","url":"https:\/\/www.schemaapp.com\/","knowsLanguage":"https:\/\/www.schemaapp.com\/about\/#Language","email":"support@schemaapp.com","@id":"https:\/\/www.schemaapp.com\/#Organization"}],{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Schema App News","item":"https:\/\/www.schemaapp.com\/schema-app-news\/#breadcrumbitem"},{"@type":"ListItem","position":2,"name":"Schema Story: Jarno van Driel The future of schema markup","item":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-story-jarno-van-driel-future-schema-markup\/#breadcrumbitem"}]}]