[[{"@type":["Article"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-wins-startup-year-2017\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-wins-startup-year-2017\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":"en-CA","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-wins-startup-year-2017\/#Highlight20251010191959150-393688_0_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2017\/06\/Acceptance.jpg?strip=all&lossy=1&resize=857%2C463&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-wins-startup-year-2017\/#Highlight20251010191959150-393688_1_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/12\/Martha.png?strip=all&lossy=1&resize=100%2C100&ssl=1"}],"dateModified":"2026-07-09T13:54:57+00:00","datePublished":"2017-06-26T21:04:08+00:00","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-wins-startup-year-2017\/","timeRequired":"PT2M","potentialAction":[{"@type":"ScheduleAction","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-wins-startup-year-2017\/#Article_potentialAction_ScheduleAction","url":"https:\/\/www.schemaapp.com\/book-a-demo\/"}],"headline":"Schema App Wins Startup of the Year 2017","name":"Schema App Wins Startup of the Year 2017","description":"On June 22nd, 2017, at the Guelph Chamber annual Awards of Excellence, Schema App was awarded Startup of the Year by Innovation Guelph.","keywords":["Awards","Company News","Schema App"],"articleBody":"On Thursday, June 22nd, 2017 at the Guelph Chamber annual Awards of Excellence,  Schema App was awarded Startup of the Year by Innovation Guelph.\nSchema App is software as a service that helps digital marketers translate websites into the language of search engines, resulting in better organic search results and rich snippets, such as stars and images, for higher click through rates and more sales.  \nThe Awards of Excellence event is Guelph, Ontario\u2019s dedicated evening to award local businesses, volunteers, and community members for their achievements and community contribution. Innovation Guelph presents two awards each year, one for Start-Up of the Year and one to Small-to-Medium sized Enterprise of the Year.   The Startup of the Year award is given to an Innovation Guelph client who has notable achievement in the past year in the areas of product launch, revenue, new jobs, cost savings. Schema App has done all four! Schema App was selected amongst all the Innovation Guelph clients as the startup of the year.\n\u201cWe are honored to be recognized for our hard work and company\u2019s achievement. Innovation Guelph and the Guelph community have played a significant role in supporting us in our journey, thank you for the mentoring, business and support \u201d says Martha van Berkel, Co-Founder of Schema App.\nSchema App has had an amazing Q1 and Q2 of 2017. In March, Schema App was selected as one of eight Fierce Founders (women tech founders) to participate in Communitech\u2019s Fierce Founders Accelerator and was selected to attend Venture Out Market Accelerator in New York City.  Over the last two months, Schema App has increased their software revenue by 88%,  released two new products, a started working with more Enterprise accounts. When asked why they built Schema App, Mark van Berkel said:\n\u201cWe were working with small and medium businesses in Guelph doing search engine optimization\n(SEO). We wanted to do this new advanced type of SEO, namely schema markup, but found that doing it manually was not profitable.  So we built Schema App to enable us to do schema markup profitably. Since we got so much value using our own tools, we released it to the public. Now digital marketers around the world use Schema App to do schema markup at scale,  with profit.\u201d\nMartha van Berkel thanking Innovation Guelph and its mentors for the Startup of the Year Award.\n \nSince the inception of Schema App, we\u2019ve helped customers like SAP and Keen Footwear to reach their online business goals through customized schema strategies.\nAre you ready to unleash the power of structured data?Let\u2019s Talk\n \nMartha van Berkel CEO, Co-founder Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. 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