[[{"@type":["Article"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-selected-fierce-founders-accelerator\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-selected-fierce-founders-accelerator\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":"en-CA","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-selected-fierce-founders-accelerator\/#Highlight20251010191959150-393688_0_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/12\/Martha.png?strip=all&lossy=1&resize=100%2C100&ssl=1"}],"dateModified":"2026-07-09T13:55:18+00:00","datePublished":"2017-04-07T21:02:55+00:00","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-selected-fierce-founders-accelerator\/","timeRequired":"PT2M","potentialAction":[{"@type":"ScheduleAction","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/schema-app-selected-fierce-founders-accelerator\/#Article_potentialAction_ScheduleAction","url":"https:\/\/www.schemaapp.com\/book-a-demo\/"}],"headline":"Schema App Selected for Fierce Founders Accelerator","name":"Schema App Selected for Fierce Founders Accelerator","description":"April boasts big news for the Schema App team. They have been selected to join Communitech\u2019s Fierce Founders Accelerator.","keywords":["Company News","Schema App"],"articleBody":"April boasts big news for the Schema App team. They have been selected to join Communitech\u2019s Fierce Founders Accelerator.&nbsp;The accelerator provides early stage women-led startups six-months residency at the Communitech Hub, mentoring and business support from Communitech\u2019s Executives in Residence team and access to large companies interested in partnering with startups.\n\u201cWe are pumped to be part of the Fierce Founders Accelerator. &nbsp;The timing is perfect as we are seeing high growth in our customer growths. &nbsp;2017 has already been an amazing year, and we\u2019re ready to take it to the next level with the Fierce Founders Accelerator,&nbsp;\u201d says Martha van Berkel, Co-Founder of Schema App.\nThe Guelph-based&nbsp;tech startup will re-locate to Communitech from April through September. Their goals for the accelerator include doubling their customer numbers, growing their team, and introducing innovative new products.\nCo-Founders Martha and Mark van Berkel are not new to the tech scene. Martha has a degree in Applied Mathematics from Queen\u2019s University and spent the first 14 years of her career at networking giant Cisco Systems Inc. There she was responsible for online support strategy and automation. Mark has a degree in Information Systems from St. Francis Xavier, a Masters in Semantic Technology and 13+ years doing SAP consulting and Information Architecture. Together they have a perfect match of tech savvy and the passion for solving real-world problems.\nAlready this year, Schema App has been in Communitech\u2019s Fierce Founders Bootcamp Top 8 companies, one of 15 companies selected to attend the Canadian Consulate\u2019s New York Accelerator, and now this. &nbsp;They are excited for what the future holds.\nSchema App uses semantic technology to translate website content into the language of search engines to deliver better organic search results. The platform feeds essential information to Google\u2019s new artificial intelligence (AI)-based machine learning algorithm to fully explain what websites are about and reveal the context of web pages relative to other information on the web. Schema App is a product of&nbsp;Hunch Manifest, a Guelph-based semantic search marketing company.\nMaximize your results from structured data with Schema App.Let\u2019s Talk\n&nbsp;\nMartha van Berkel CEO, Co-founder Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. 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