[[{"@type":["Article"],"@id":"https:\/\/www.schemaapp.com\/schema-app-news\/say-goodbye-to-the-general-rich-results-search-appearance-in-google-search-console\/#Article","@context":{"@vocab":"http:\/\/schema.org\/","kg":"http:\/\/g.co\/kg"},"url":"https:\/\/www.schemaapp.com\/schema-app-news\/say-goodbye-to-the-general-rich-results-search-appearance-in-google-search-console\/","publisher":[{"@id":"https:\/\/www.schemaapp.com\/#Organization"}],"audience":"https:\/\/schema.org\/PeopleAudience","inLanguage":"en-CA","image":[{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/say-goodbye-to-the-general-rich-results-search-appearance-in-google-search-console\/#Highlight20251010191959150-393688_0_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/05\/Elise_GSC_May26V2.png?strip=all&lossy=1&resize=901%2C287&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/say-goodbye-to-the-general-rich-results-search-appearance-in-google-search-console\/#Highlight20251010191959150-393688_1_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2021\/05\/Elise_GSC_Image2_May26.png?strip=all&lossy=1&resize=1015%2C453&ssl=1"},{"@type":"ImageObject","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/say-goodbye-to-the-general-rich-results-search-appearance-in-google-search-console\/#Highlight20251010191959150-393688_2_Article_image_ImageObject","url":"https:\/\/ezk8caoodod.exactdn.com\/wp-content\/uploads\/2025\/12\/Martha.png?strip=all&lossy=1&resize=100%2C100&ssl=1"}],"dateModified":"2026-07-09T14:17:40+00:00","datePublished":"2021-05-26T14:10:33+00:00","mainEntityOfPage":"https:\/\/www.schemaapp.com\/schema-app-news\/say-goodbye-to-the-general-rich-results-search-appearance-in-google-search-console\/","timeRequired":"PT3M","potentialAction":[{"@type":"ScheduleAction","@id":"https:\/\/www.schemaapp.com\/schema-app-news\/say-goodbye-to-the-general-rich-results-search-appearance-in-google-search-console\/#Article_potentialAction_ScheduleAction","url":"https:\/\/www.schemaapp.com\/book-a-demo\/"}],"headline":"Say Goodbye to the General Rich Results Search Appearance in Google Search Console","name":"Say Goodbye to the General Rich Results Search Appearance in Google Search Console","description":"Google is sunsetting the generic rich results Search Appearance group in Google Search Console to make way for more specific reporting.","keywords":["Google Search Console","Market News","Rich Results","Structured Data"],"articleBody":"It\u2019s official\u2014the general rich results Search Appearance is going away in Google Search Console. We are so excited about this change!\nThe general rich results Search Appearance group captured multiple rich result types, including those that didn\u2019t have their own breakout reports, in Google Search Console. This particular group is no longer required since Google now provides reporting for specific Search Appearances, including Event, HowTo, FAQ, and many more.\nSo, why are we so excited?\n1. Specific rich results reporting adds clarity\nGrouping data for rich results isn\u2019t ideal since each type may have different behaviours. Plus, Google was opaque when it came to explaining exactly which rich result types from their search gallery made up this amalgamation of performance data. Frequent users of GSC found that the Rich Result category was not a summation of all specific Search Appearances, nor did the numbers consistently match specific rich result types. Even when there was evidence of some kind of equivalence, there was almost always a discrepancy in the numbers.\n\nHere is an example of data discrepancies with the \u201cRich results\u201d category. The Rich results clicks match the Product results category, but the impressions differ.\n2. Utilize specific reports for your content strategy\nRemoving the Rich results category from reporting means the remaining Search Appearances can be used more explicitly to inform content strategy. This is especially useful since you\u2019re now able to compare the performance of different Search Appearances. This makes it easy to measure the impact of applying structured data to certain types of content. Not sure if your content team should invest in more FAQs or more HowTo\u2019s? Wondering whether Review Snippets will yield a better ROI than basic Product results? Add the markup to a sample of URLs and compare their clicks, impressions and click through rates.\n\nHere is an example comparing the performance of Product and Review Snippet rich results on an ecommerce site.\n3. More specific reporting is on its way for Google Search Console\nIn the same announcement about sunsetting general rich results, Google also said they\u2019d \u201ckeep investing in adding more rich result types to Search Console\u201d. There are currently 19 different Search Appearance types supported by Google, and we\u2019re looking forward to any new additions they may have on the horizon.\nWe love digging into the data and seeing results from structured data. Google Search Console is an awesome resource for monitoring your structured data performance, but we also recommend our own analytics tools that can dig even deeper. Contact us to learn more.\nSee instant results from structured data with our comprehensive solutions.Solutions\n \nMartha van Berkel CEO, Co-founder Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. By building a semantic data layer, Schema App enables organizations to improve visibility, protect their brand, and drive more efficient organic growth. 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