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During the week, schools supply these children with food but on the weekend there may be nothing in the cupboard. Food4Kids fills in the weekend gap by providing each child under the age of 14 (and their stay-at-home siblings) with their own food package. A donation of $400 supplies one child with weekend food over the course of an entire school year. Schools identify the children and families that would benefit most. \u201cWe already have another 150 children on our waiting list. It\u2019s estimated that some 400 children in Guelph are in need of weekend food support, but we will only sign them up in our program once we have sufficient funds in hand to support them for at least one year,\u201d says Terrie Jarvis, Rotarian organizer.\nTerrie shared that in addition to the $400 donation from Schema App, she also received an email from Martha a couple of months ago, \u201cwith a free offer to optimize their Food4Kids website to make it easier for people to find them online and increase the likelihood of click-throughs to the donation page.\u201d Terrie plans to engage her digital marketing team to take advantage of this opportunity in the near future.\nSchema App sells solutions that increase the visibility of companies on the internet. Businesses can use Schema App to market their business, products, services, sales promotions, people, events, articles, videos, job openings, etc. to enjoy greater online success (higher impressions, clicks, click-through rates and ultimately revenue). Schema App accomplishes this by augmenting a company\u2019s website (or digital content) with Schema markup. Schema markup is a vocabulary developed by and maintained by the major search engines which, when applied to your digital content, helps them to understand who you are and what you are about. When the search engines explicitly understand your content, they can improve the quality of organic and voice search results. The Schema App solution enables digital marketers to do this advanced search engine optimization for a single page or a million pages without dependency on IT or developers. \nThe Schema App donation resulted in the first photo op for the Food4Kids Presentation Cheque, but we\u2019re hoping that this will mark the beginning of many more to come. \n\u201cI\u2019d like to challenge other local small business to match or better this donation to Food4Kids\u201d, Martha exclaims. \u201cIt\u2019s an incredibly worthy cause and it is so disheartening to think that so many families are struggling within our own community. If Guelph\u2019s startup of the year (2017) can find it in their budget to support this great cause, we hope the more established businesses can do the same!\u201d\nInterested in helping out?\nDonations can be made one of two ways:\n\n1. CANADA HELPS, directed to the Food4Kids program in Guelph\nIn the message box, be sure to add \u201cGuelph Small Business Challenge\u201d so we can track and acknowledge the results of this challenge. Signing up for regular monthly donations would be a huge help!\n\n2. CHEQUE made out to FOOD4KIDS WATERLOO WELLINGTON \nMemo line: \u201cGuelph Small Business Challenge\u201d so we can track and acknowledge the results of this challenge\nMailed to:\nFood4Kids Guelph Program\nc\/o Hazel Dickie\n133 Rickson Avenue\nGuelph ON  N1G 4V5\n\nAt Schema App, one of our core values is to always be giving back \u2013 to our customers, to each other, and to our community.\nAre you interested in working with Schema App?Let\u2019s Talk\n \nMartha van Berkel CEO, Co-founder Martha van Berkel is the co-founder and CEO of Schema App, a semantic technology company that helps enterprise brands control how they are represented in AI and search. 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