Schema Markup News Round Up: Oct 24th, 2017

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

A brief history of Google’s most important local search updates

What’s been the evolution of local search, and how did we get here? Let’s take a look at the history of Google’s local algorithm and its effect on brick-and-mortar locations.

A new open source plugin to improve search results across language-wikis

Erik Bernhardson, a software engineer at the Wikimedia Foundation, explains how they’re improving search results across language wikis.

Unwrapping the Secrets of SEO: It’s All Semantic For Google Search

Now it’s time to take a look at how Google does such a good job at improving search accuracy.

How blockchain will impact search marketing

As companies start to adopt blockchain, they will need to integrate it within their websites. This involves the web developers as well as the SEOs, if they are trying to gain organic search benefits as well as display the information from the blockchain transactions.

 7 ways marketers can pump up search and SEO efforts

Today’s marketers know that if you’re not first, you’re last. That’s especially true when it comes to search marketing and SEO tactics that marketing pros must embrace for successful, well-rounded campaigns. Consider these seven insights from experts who spoke at a recent State of Search conference:



Google Shopping Automates Pricing, Availability

The “automatic item updates” feature, scheduled to launch October 31, will allow Google to automatically update a merchant’s product price and availability in a Google Shopping ad based on the advertiser’s website listing and other triggers without placing codes containing the markup that was previously required.

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