We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:
Chatbots can use schema markup to make it smarter! When you add schema markup to your website, you are structuring the information on it, and providing context about the content.
Using the video SERP feature to denote a “video result” is logically flawed in the same way that a product URL is not defined by its rating & review product snippet.
What about if you need to use multiple schema types on the same page to support different services that require different types of schema?
Hilton’s Melissa Walner: To Rank In Voice Search Results, Craft Content That Answers Specific Questions
We know that when you have that in place with the rich snippets, your click-through rate is much higher. It’s a little bit challenging, but structured data is critically important, especially in today’s day and age.
Some new trends may leave you too far behind to catch up if you don’t foresee it or neglect it for some reason.
If you search for “Bauer Excaliber hockey skates” you would not only get an advertisement from the retailer but also if it’s schema.org/InStock at a location and distance to that store.