Schema Markup News Nov 7th, 2017

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Schema Markup make Chatbots More Intelligent

Chatbots can use schema markup to make it smarter! When you add schema markup to your website, you are structuring the information on it, and providing context about the content.

Video SEO: Ranking Videos in Google Without Rich Snippets

Using the video SERP feature to denote a “video result” is logically flawed in the same way that a product URL is not defined by its rating & review product snippet.

Google: Marking Up With Both JSON-LD & Microdata Not a Risk

What about if you need to use multiple schema types on the same page to support different services that require different types of schema?

Hilton’s Melissa Walner: To Rank In Voice Search Results, Craft Content That Answers Specific Questions

We know that when you have that in place with the rich snippets, your click-through rate is much higher. It’s a little bit challenging, but structured data is critically important, especially in today’s day and age.

7 Top SEO Opportunities For 2018

Some new trends may leave you too far behind to catch up if you don’t foresee it or neglect it for some reason.

Additive Data for Local Inventory Advertising

If you search for “Bauer Excaliber hockey skates” you would not only get an advertisement from the retailer but also if it’s at a location and distance to that store.

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