Schema Markup News Nov 14th, 2017

Newsletter

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Additive Schema.org Data for Local Inventory Advertising

It’s a powerful conversion opportunity, exploiting the retailer’s vast network of store and inventory, consumers get actionable information to go pick it up physically.

Schema.org for Variable Products with ProductModels, Offers

Here will describe three common options for modeling Product Variations so that you can maximize the machine understanding of your complex products.

Adding Structured Data Helps Google Understand & Rank Webpages Better

Google can use and recommends using, structured data that isn’t listed in developers.google.com.

SEMrush SEO Ranking Factors 2017 Report Cites Factors Google Denies As Ranking Signals

SEMrush, the popular SEO toolset company, have released their 2017 study on Google ranking factors, which they believe matter most to rank well in Google.

Keyword Research and Topic Modeling in a Semantic Web

8 game-changing SEO trends that will dominate 2018

Here’s a list of the most prominent trends that are gaining momentum, with tips on how you can prepare for each.

Google Adding More Structured Data Search Features to Search Results

Gary Illyes confirmed that Google is planning to implement more search features to the search results that are pulled from structured data found on webpages.

Structured Data: Helping Google Understand Your Site

Jennifer’s report included some quotes from Gary which go a long way towards clarifying the power, relevance, and importance for Google for embedding Schema.org Structured Data in web pages.

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