We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:
It seems obvious, but Google has now changed the requirements for local business Schema markup to make adding a name mandatory. Hopefully you have been adding a name anyways as good practice.
Google has supported product information in rich search results for some time now. However now Google has announced that product information is supported in image search in addition to the web-based SERP. This is big news for company’s which sell products as they can now enjoy rich results in image search as well.
Scientific domains: life sciences, earth sciences, material sciences and more are now supported by structured data markup. This means that pages with content in these categories can now be marked up with greater accuracy and detail. Any page with a CSV file, proprietary file format, images capturing data, or anything that looks like a dataset all qualify for this markup.