Schema Markup News Round Up: December 16th, 2016


We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Google Now Requires Name For Local Business in Structured Data Testing Tool

It seems obvious, but Google has now changed the requirements for local business Schema markup to make adding a name mandatory. Hopefully you have been adding a name anyways as good practice.

Google Now Supports Product Information in Image Search

Google has supported product information in rich search results for some time now. However now Google has announced that product information is supported in image search in addition to the web-based SERP. This is big news for company’s which sell products as they can now enjoy rich results in image search as well.

Google Quietly Adds Science Datasets Structured Data & Schema Support

Scientific domains: life sciences, earth sciences, material sciences and more are now supported by structured data markup. This means that pages with content in these categories can now be marked up with greater accuracy and detail. Any page with a CSV file, proprietary file format, images capturing data, or anything that looks like a dataset all qualify for this markup.

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