Schema Markup News Dec 5th, 2017

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Structured Data Testing Tool Error Guide

While the Structured Data Testing tool is great, the Google Web Master Tools Structured Data report is still the “report of record” for whether Google has crawled, and discovered your schema markup.

Conversation about Semantic SEO

Adapting to the semantic search topography will be part of every SEO’s job description going forward. Like it or not.

Implementing Semantic Markup with Google Tag Manager [TechSEO Boost]

SEO is about making sure nothing gets lost in translation between the web experiences we create and the programmatic applications that are built to digest and index them.

You can improve the job seeking experience by adding job posting structured data to your job posting web pages:

Adding structured data makes your job postings eligible to appear in a special user experience in Google Search results.

New Google Best Answer Carousel In Search Results Snippets

Google search feature where Google is showing a box for “best answer” with other answers following directly below search results snippets.

Google officially increases length of snippets in search results

Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results.


If you’re  a marketer, then I bet Technical SEO is intimidating.

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