Schema Markup News Dec 20th, 2017


We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Google Posts may eventually expand to encompass all Knowledge Graph entities

Google Posts has been added – alongside Google My Business and Search Console – as a method by which an information provider can “help Google see your business or site as authoritative via the information you provide”.

More JavaScript SEO experiments with Google Tag Manager:

After our little JavaScript SEO experiment with setting up hreflang with Google Tag Manager, we decided to run some more tests, in order to analyze how Google deals with changes made to websites with JavaScript, using Google Tag Manager.

Bing Adds Intelligent Answers, Reddit & More Conversational Features To Search

Bing announced they added some new search features to their search engine including intelligent answers, reddit results and more conversational search support.

Introducing Rich Results & the Rich Results Testing Tool:

The new testing tool focuses on the structured data types that are eligible to be shown as rich results. It allows you to test all data sources on your pages, such as JSON-LD (which we recommend), Microdata, or RDFa.

Google begins mobile-first indexing of sites to improve mobile search results

The switch to mobile-first indexing is due to how Google’s crawling, indexing, and ranking systems look at only the desktop version of a page’s content.

Google Finally Posts Webmaster Tips On Mobile-First Index

After months and months of promises, Google has finally published on the Google webmaster blog their tips to getting ready for the mobile-first index.

5 Must-Know SEO Concepts to Help You Prepare for 2018

Trends like mobile optimization and machine learning aren’t going away anytime soon, which is why you need to understand these five critical SEO concepts as we gear up for 2018.


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