Schema Markup News Round Up: Aug 29th, 2017

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Google Tests New Expandable Sitelinks On Mobile

Google seems to be testing a new look for the site links that expand, something Google has been doing for a few years now.

What’s on deck for

Via +Dan Brickley an interesting proposal for a new type, “FAQPage”, that will doubtlessly be well-received by web publishers and marketers (and hopefully acknowledged and used by the search engines).

The Rise of Voice Search: A How-To Guide

According to Google, more than half of teens and 41% of adults use voice search daily.

New markup generator

Seemingly valid (haven’t tested it in depth) output in JSON – and includes a link to populate the Google Structured Data Testing Tool

Why Schema Markup is a game changer for SEO:

Schema markup comes into play when your website and Google need to work together to keep the Earthlings from scampering off every time their search queries run into a machine language issue.

How To Add Google Schema Markup To Custom Menus In WordPress

There is a lot written out there regarding the proper use of Google Schema markup in helping with SEO. Just do a search for JSON-LD (Google’s preferred method) and the tutorials abound.

Why Schema Might be the Next BIG Ranking Factor

Schema is a system that will make it easier for their search engines to identify what a site, or even a paragraph, is all about.

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