Schema Markup News Round Up: Aug 1st, 2017

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

3 reasons why structured data and schema markup can make your website rock!

Structured data on the web is what is all about. The goal of the activity is to encourage the publishing of data on the web that is understandable for search engines.

One Step Closer to Intertwingularity: Semantic Metadata

Metadata fundamentally alters the way we think and make use of information to create and transfer knowledge.

Google consolidates and expands its mobile website documentation for developers and SEOs

The number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.

Building ROI-focused SEO strategies: A framework

Columnist Chris Liversidge has his own framework for mapping SEO strategy down to hard-dollar impact.

What Google’s New Autoplay Experiment Means For The Future Of Search

If you’ve searched for the name of a movie on Google recently, you may have seen and heard something you didn’t expect: a trailer for that film automatically playing on the search result page.

Why and how entities are shaping location marketing

When a consumer search for something — let’s say “Find a Starbucks near me” — Google pulls from a wide variety of digital sources to provide the best answer, including the Starbucks store locator, Yelp, and the Target store locator.

Bing now supports ClaimReview

The structured data documentation for Bing has been amended to include support for ClaimReview, which can be used by publishers to provide fact checking data.

New badges to help you discover and take action on Image Search

These badges will help you uncover images where next steps or more in-depth information is available—everything from bags to buy, to recipes to try.

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