Schema Markup News Oct 23rd, 2018


We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Schema Markup from Google Merchant Center Feed

Add new schema markup to your product pages to help Google reliably retrieve up-to-date information, and enable click-driving search features like Automatic Item Updates, Google Sheets Merchant Center add-on, and Product Rich Results.


Navigate’ query prompts Google to ask, ‘Where do you want to go?’

A new one-box answer now gives you quick access to driving directions in Google Maps.


A Complete List of the Different Types of Featured Snippets

Google shows featured snippets for more search results every day. And over 70 percent of them are from sites in spots 2-10, giving SEOs a nice way to cut to the front of the line and achieve position 0.


Google Adds ‘Book,’ ‘Schedule’ Button In Search For Some Businesses

Google has expanded the ability to book or schedule appointments for some businesses through Reserve with Google, a service that allows users to book an appointment or reservation with nearby providers directly in the search engine.


New research: The Era of Ecommerce

An ecommerce-focused study by Search Engine Watch and ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers, but only 25% of US brands say they have a strategy for ecommerce retailers beyond Amazon.


How voice queries are showing up in search data

In this article, Jason Tabeling shows how he finds insights into voice search from his own company’s data.

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