We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes:
Google specifies which countries are eligible for events rich results (the “event search experience”) fueled by #schema.org/Event
You can add all types of events through markup — from performances by famous artists, to a neighborhood salsa class. Adding markup to your events makes it easier for users to discover and attend your event.
Google has been focusing upon understanding and using Structured Data such as Schema and Data in Tables, in things like featured snippets and knowledge panels and Web Search Results. It’s also possible to see structured data appearing in other searches.
Web Data Commons (RDFa, Microdata, and Microformat Data Sets extracted from Common Crawl) can help us understand the most-used schema.org types.
Integrate Schema App with GatherUp and add Aggregate Rating schema markup into the schema markup generated within Schema App to be eligible for rich results.
You need to make sure you are using structured data to improve your chances of ranking on the SERPs. This schema markup should include information related to products, places, reviews, organizations, and so on.