Schema Markup News June 12th, 2018

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Leveraging Machine-Readable Entity IDs for SEO

Let’s talk about machine-readable entity IDs in search and how to use them to your great advantage.


Google Announces Advancements in AI

Google has a longstanding goal to transform search into a computer that can understand questions and answer them like a human.


How To Use for Structured Data was created by the major search players in order to give consistency to structured data on the web.


5 Reasons to Add Structured Data to Your Site

Structured Data includes multi-platform supported markup to let you add a lot of important indexable information, often invisible to human users


Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools

Bing announced two new features at SMX Advanced this morning.


Advanced SEO Strategies using Natural Language Processing

This article, focuses on how AI-powered SEO can be used to help publishers increase the level of engagement of their readership and boost the findability of their content.


Google to Offer Combined Content (Paid and Organic) Search Results

This patent is about how Google might combine paid search results with organic results in certain instances.


Google adds a new structured data type to fuel rich results in job search

Adding EmployerAggregateRating can provide job seekers with ratings about a hiring organization to help them choose a job. It also offers prominent brand placement in the enriched job search experience on Google.



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