Schema Markup News June 12th, 2018

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

Leveraging Machine-Readable Entity IDs for SEO

Let’s talk about machine-readable entity IDs in search and how to use them to your great advantage.

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Google Announces Advancements in AI

Google has a longstanding goal to transform search into a computer that can understand questions and answer them like a human.

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How To Use Schema.org for Structured Data

Schema.org was created by the major search players in order to give consistency to structured data on the web.

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5 Reasons to Add Structured Data to Your Site

Structured Data includes multi-platform supported markup to let you add a lot of important indexable information, often invisible to human users

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Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools

Bing announced two new features at SMX Advanced this morning.

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Advanced SEO Strategies using Natural Language Processing

This article, focuses on how AI-powered SEO can be used to help publishers increase the level of engagement of their readership and boost the findability of their content.

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Google to Offer Combined Content (Paid and Organic) Search Results

This patent is about how Google might combine paid search results with organic results in certain instances.

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Google adds a new structured data type to fuel rich results in job search

Adding EmployerAggregateRating can provide job seekers with ratings about a hiring organization to help them choose a job. It also offers prominent brand placement in the enriched job search experience on Google.

 

 

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