Schema Markup News June 11th, 2019

We’ve curated some of the big news surrounding schema markup for the week to help you stay on top of changes:

80% of Voice Search Answers Are From Top 3 Organic Results [STUDY]

SEMRush conducted an in-depth analysis of over 50,000 queries to find out which are the most essential ranking factors behind voice search.  The report also goes into detail about how backlinks, text length, page speed, and other factors affect voice search rankings. Here is a summary of key findings from the study.

What is a knowledge graph and how does one work?

A knowledge graph acquires and integrates information into an ontology and applies a reasoner to derive new knowledge. In other words, a knowledge graph is a programmatic way to model a knowledge domain with the help of subject-matter experts, data interlinking, and machine learning algorithms. The easiest example is probably the box you see in Google’s results.

Voice Search Study: Factors Influencing Search Engine Rankings in 2019

Last year Backlinko produced an in-depth study into the ranking factors behind voice search, with some interesting findings returned. This article look into this further and understand which ranking factors are continuing to be key, as well as exploring exactly how voice search is continuing to evolve. The comprehensive study was lead with two explicit objectives: To understand the parameters that Google Assistant uses to select answers to voice search queries and to compare and understand the differences in answers obtained from different devices.

Semantic Search: What it is and How it impacts your SEO

This post explains what semantic search is, why it’s good for SEO, and how you can use this strategy to better appeal to search engines and improve your search visibility.

Why Semantic Search Is Changing SEO Tools & Searching Productivity

Semantic search is redefining search and SEO strategy. It’s improving search engine results for both searchers and businesses on Google and other website databases. Today, enterprise search tools are all based on semantic search in order to achieve higher relevancy and accuracy. This blog post takes a closer look into how it has changed our approach to search. Search on Google and other search engines or databases has come a long way with the introduction of advanced concepts and technology and with this, what we expect from it has also evolved with time.

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