Schema Markup News July 24th, 2018

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:

The state of natural language & conversational search in 2018

In this article, we will take a look at past and present of natural language search, consider how well we can converse with search engines, and give some tips on how to optimise for these types of search queries.


Why And How Semantic Search Transformed SEO For The Better

At the time, it sent the SERPs into a somewhat chaotic frenzy of changes, but introduced semantic search, which transformed SEO for the better—both for users and for marketers.


Google announced a beta program for US news publishers

This update will mark up sections of a news article that are most relevant for the Google Assistant.


Why ‘Ontology’ Will Be A Big Word In Your Company’s Future

In effect, the ontology describes the things, the sets of descriptions and the relationships, while the data is then given as a particular data cell.


How Alexa and Siri are changing SEO: AI and Voice Search

AI platforms try to respond to such queries in a human way, and they use the text of pages in search results to do so. Content should be optimized for conversational language with clear, grammatically correct answers to specific questions, such as who, what, where, when, and why.

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