We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news:
What does it actually mean when we say that Google uses Machine Learning algorithms? In our latest Unwrapping the Secrets of SEO, guest contributor Olaf Kopp explains what exactly this refers to and where neural networks are applied in Google Search.
We have been throwing technologies at this for quite some years now: Plain old Data Modeling, Semantics, “hyperindexes”, ontologies, topic maps, Data Warehouses, Operational Data Stores, multidimensional OLAP, mapping-intensive ETL, key/value pairs, Big Data and now also Data Catalogs, Data Lakes, and Knowledge Graphs.
JSON-LD continues progress (against #Microdata) across domains 39% of URLs contain #structureddata (28% of domains) Structured data in approx ⅓ of [common crawled] web!
Amazon Echo and its voice assistant, Alexa, might be the current market leaders in voice-activated smart technology, but recent announcements from the 2018 Consumer Electronics Show have shown that Google fully intends to challenge Amazon for that crown.
There have been many changes to Google’s search results over the years, but one of the biggest and most consequential happened about two years ago. It’s when we started seeing “Featured Snippets.”
Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.
Getting indexed by Google search can be important for publishers because of the traffic. Others feel that ranking high in Google search doesn’t add value. Mueller’s advice offers something for publishers of both opinions, as well as interesting clues on how Google image search works.